Fragrance and personal care
June 12, 2018
Chloe Moretz for SK-II Bare Skin Project. Image credit: SK-II
By Brielle Jaekel
Beauty marketer SK-II is simultaneously touting its flagship facial treatment while also encouraging women not to feel as though they need to wear makeup in a multifaceted crusade for bare skin.
{"ct":"MOs31joXTFVu1qN6BQ3fbvBkUruiVmdYM1r98h0e3X9gb8+jfBRT59qvJz7\/PX9YqMWTQhOzbAPV2Tj5ZmXHXXwl5UQM97A9Uwdt8pBuCetWziWN3xItBQBU0V18fvYlmAYXv8o6OJR3sIUx4qPDMdkw\/d7xIim6MNg9kou5AumBq+XPpe\/a7LBSuVVqdopSlWgYEpqffQVB0wMvL8SZKZHk6BzHTlDktedf5RCCwyKbeWOna70IkBk+OhyB0eAKsx3DzBY3nmahycsIX7dpLd0VUmo5GvwaODCmH5H0dJ8wd8sa2x\/IoKz8P4Mb9gJ80XTSUOYTJucBQDURxKIaT6FCI1El2TVd0W+BNlgOXqRzF7mnwgst4BQLzK4U4nybBum5vvrzQ63hS9tKbKksmA3kjLDEaY\/yFIrsnSjt9obn3ekQCSJBnmB4RR2HG9mWYoNyKv\/9hCn\/Rkzc3IVNTcRFbTUFNIBvw5nQH5Xd3TVMo+Su9ktRIfCzpoHYQu+dzCtkLCknKzYLL\/qdJHWZ4H3ByfxAP6YnkEp599ctuGs+PSEDdoCmWSYqXbbF03GKhBWECwL\/L9fVF7C01\/dRCnhrl5c8UE8FjRV\/7Lr1T\/2Rua42gHFXSgj\/DuzCmlzLhcDb90mHjD2X80VkoU5sEdAm63UqrU3cCZXbzcW7c720cIvOLHp38BLEt+xuO9dhda+EyIRmd0yFYD35FPVp7k18syN3eD0JlipYEpd0r0PAvc0euum0kR+CGDxKLgA2R7vVBVvEuHSGwYMuK8SP3prwqJjkgRV1BsC3SALzgzYwi\/sZXtJEd9ZmkgGpq2RoAQajG\/6\/\/IMYzyQnDX6r59Vha1FsCtaIv7E1ARajMF3thfLOfQNQIcRLDop7WpgYDaictkXqOG1XLI1Y5+R+2LJdIiZXlMhekNbtja3f5guXATECjDMlzF4jt+qWCc7nGWWKFRW+nQ83d3NjoQb0I6tlmJueVZsL6b4+L5qdRIE4+cb7sAV9MkmBzcPDcnEAnRsPw7DBykJnd4NVJ0l\/2E\/bdwWuNfgQ3rda3EC4EXKgYQ4tb3VIc9Jo8gb3UwXg4Kst+IqwgwPfMoObyGcPegK+p\/wtLjtMcqwjdXR4Zv\/qStDiJ8U4DUWs\/kbqwc954dr6AHDCMmOeUcxyiXxMF1iEdxZAIEoZ8Up\/UFebJJv9MihPapZhQoj+N9ppruUWEi0I9ZicFYLYyTHmlDNO5AIluPgouMBKsybc6pyYGQLFwFTjNx4gGuuUzPQjJ59nJOaduO2kUnOcUh2zZW3IwHFIsAia7flOZXhjNqkQ3pRNg6qQ4xecc6hQ4SmkUlBun4O9lyJxs9xG11lWeBWLZZ2vAgBmzuHOyqz5u6hQdIojct+PsVZUjvUcgA25VXajjJjCMVHxYpj8H04edt1sAw5bhGTxjj7Ft3R6KdVsOgW+yrifN9N9vNQw5tgbe8vYM2odD1qJ2zT2bicZ7+ERdC8BnINMGes72K5Zd+K3K80oPgAGa\/hLHT8NfluCefAvoTg5vq9sn\/K7VGdAj2ZcEIwH8kr51qGb3CQzKXStJonAP2ZPA1j8hTOAkKpQtYJRvcb8Olk5RA2MdyIyWGRBehHU2CiUepalsqQx4srffDNcWR5xRdB9ZwTHm6nkh0n2EICu0yXUoXehL9VjdvgRB\/kwK\/1VuRw3yZ1EAGGZ1ILmmeix33cwQ9k9qp19Kk4gWu8yewaEDtfWkwCzgvqAWKiC6nswhneFhhAHn3A4ItUFOccfvyHfEaSqB4BkuIWCIpQkWBOjb95QceLPA7acL9X0sZwajQp6MnorH2J40ZDV5THDzGv3tkcsny1VmC8EPULIUfmtMuFmBnpLd5hT0OGfcY560aCc8nj2QmzcmMgq1lIZFcMy1\/sKEz91C07e8wqfS2H0kJJf7rgBcvzxm0A74dY6sppqZXkAMxH8JzwebINnceSOzydKAKHcilagOUQGtYiNTmYYH4+c61N14B08b+HAiRAu2MaYJb1+gIfQ3f6Fg33gVNNmasmS9lJ\/UBvgIdjhIgWTs1pYmRJAhtsfnZdjGLtsfFg9YKHWWWkD+\/2uCfNC4fzTpy8S1ZYqdbm09i346uaduXMNiaUurwEiNEyymbl57NY9KNtZojUG5FaLbMMXuLAg5MdpFBe\/2dfpGS5yxHxbltQRz9JOyEc6D1Q7B1aFrWWoqpkwnbtogZ6aeHKNWxg5DDX6BdpmeuB3m9mHXNTOXRbx9xP0Fv6d5+HxPX39sd2ZUhNhQNlqx9CZSghjiCzNILlQPSmhxx6UHi21NuWU89fpQxZncjaHMz6iNvAVZWIRW1BhARHJ3jc1EPUjRNmSadbxBfzYId714dKoXSxqP3dPJZine\/XXsE6Ob+13ebyuwubsGqf7rSuAYWvSTkmHXrjRZtvBz4gUS95lOLSIY7PgVfwj5YbcSjeGFSK2W\/1s9Lv\/UfnhW2wCEb1aN2bHo31BBfvhfFLfWJRxzdRTDMX4WDu53x8PPQHgf9SYG0v9+0vrkNGup1m+Bce8P3JP5zNQUmFe27a4zR1nSysAEDvmCFsWeQEQLlMuHhEUkaiF\/azSuSPrtlUykQVSbWCw+mWbNnX+KeHWr1RBB+JwW78RVDYa9yO8qgqm1FHgMLVeVjDuoYVbL25bMmtqKyTD0BFeE8gPg6w9dFaNlMt0uCYAkHL3s0z+d14s7EKMiEOqLCvdUDI4xGn1ibXyi5up6fxayi8OUetoE9TTiP+vwCTjbp7QyC035cLiMgYhoU+LgHzN5ojT86cyk+Ai+el4ULp4Oe5AMRt9bRO0wEFNWmdg1UoVdqNOI5gBR2U73n8cNeDbRKftxjboUi5pgUtqcrQ9nsjL9Yu6TrIhnyNthAh3uWIvxhzBt1CyAULOawgDYdGEr8b7K+ODyY\/I0IlfyboS9Mm672tbWdPahZi6esVV+Mc25CnyxrDVpMD7dZvrO\/cQufCsDCh1yjMt\/qR7m390iYKH3o0XrY48CWP0KSv0gyRYxTFxosanUimowBYsqFfPBTjO\/ouOS0HlY9pDzO3ik9tkQCHPtj5TeprJmlFl\/t7eo7AFJ0T8oaZtN6ZQRktD\/agoHRQVRQINrnwXkz\/BT8boE\/HCn3jqgutjk8UJqFoxkzZtWrhDCEDqh9T\/ogkNv1\/4mdbJnFaRKf81UkUKKjpmGlSwe\/znDhy9Hx9Yc1PKinP16vnW5ZQNs79VFwWwKuJg8UYKls9URIpe4m4bnk4nR3zp7s\/+MemGryB3CXMWT6BLIipiEj0UZB21OnZ4anO6q55HD4x2y6A2+MrW4YotlGF4MQe3s2nsf1qugDuDXJcWExZI7RHJ9SN3YzqDhkfJQdrsVPKOQX3j5c8pHVRR87e\/+nMRu8wepQC39JBxNMNiaLUeUxePrQCqRtCJy4kc2jO6pjZ3OAO6GlceNNjiMtUNW6hefhbyhLEn6IjVynCCMk+Hi2\/5pybrWwVV0RkCCLCruFvx+R9FUfNnvtPMkkuD\/jqiZ3HovxHXcC3ryGD1mS7eySFvzAUww9z+xGFrz6ALzQzrVGo7I\/jN0EGfug0OnIWfci9VNmdxsaVNG47+Ga8f5qOiGHwxx0l4189\/xbN9ZLbEjUByHbNEN9WxO8kjCBO8V+LmOXLm4PR5kqGqAF0u5owxkXXUdzyJpKs3DdHf+p7FMHuTbAmAGJ+tq9\/JC\/G4ezaRSGx4Asj262W+ELM598zzb3nE\/PtPZZVtm7UJoQ\/yhG6jChU\/ko2rXwgRJ\/I+WXNzvmWVbEVbCCA+2WkcaU9k0SXbQJWrx8u48L3yMRrAwSsNM8T7xF+YM138fhKZS67gZ0X517BeoGvA77125zTWzlZpB8sMfE4kO0fr2kaIsjTBZO9wNvx5rtSlSBH7R2UguV02NwxSv9UfhkTT41BKrNknh6CmjWvyhgm5q5XIG4Iejm\/hxoN\/+ilgsyAX717yKl2m0qf6jYGKux\/cHP33taSXG8wo38BHnksq18ehCo29PR4rYv27Gv6vsVoG\/6s7xa1oObJOnynS+S7vzLh2s+kRGDN8gCOI9XrNDU2+NQltDLeup0ht\/oMwzS3C+49+YFIVP9CO4ssA88mjFi9TnO8bsgUWMHvlxbwlbek0ZkAWOyEDpbIQUBvSRMrmbI+m3DBCmGK7BzhVCbSgASTrebWz+kPPAlzuIKMrQ2d7RBiFbx\/ZhCRoonpS\/qPLdfl5TeswTrbWbAiV9y786LrQK\/FHk3ndcrWUwLf6io+bELw+IPPDCiKZpJsnisMeWx1B8zwaXZvzA1poHbV8\/2WrUZWnJQVH7x0\/WSSuxhAut1RHe6n4G4C1gIGMzBnOIbI5FFhLXox+mhzbxVVT0A5uEDOv8YtlM1FJECyIXULIuKdwWgnpWWbAVRt0dkv\/Ucr\/8MZvy5CLmQxxMKCVo027iMKAc\/vwsovhuaxJvuA1GJR7GNJ1fg35JoX9VprqAA8+RvaH3L+DuGKO+KpCLQbz0MrGr6dzqLiTIfs2yHy\/j5COYIMqE9Skz02oElyX4WgRi6cT3Ub+XWMqFSEfBr+tC4gbyVCGV1mN+MI3ODXxehpnH1UgXzholD4Y4hKvOcoinCW504qYdYUZMG82oZyB4C4dfkePiCw\/p1Yrrl8V4khgAfwe0Xv\/S8VMst2qNtKmAnDEILkc46KHfxI8A\/4tUwL+Wkrf062k8HAtfkfIzo\/vDvlaJ1i0Ym+JWRpr6lY6NDM6byDL3gZ6j6FBEuXWcEhcJWX8B3BohrdIA9rA\/qjFEln05CRuQRDGiIVB8eUjo5UF7BjZoUYOhu8DfQjhkOlZbZWi4btSUo8cNR96VqTeVHdezNzB53TbL5s94cW56+CFr9zeUWyY\/q2XwMK31HZswdEI\/wmrRIdQe9Xb6BmzG\/iXESR9QAyIpSaqFE+bY3+RRet\/l5FqnouRNOMbbhifpAacQ\/DhM+\/04OrlmAPMUH4PL\/k\/\/vxEdSE\/RKMLnuOdJr8J3EM10DwTWM78vYkLxiLkQ7QHgDze3iILCwHP79QHQagof0TNpi2B+LRUwlqDjfbDT0ZCJiW00wP2KFkH99VlcyTgHfKdeayjQaDlbN4aPnBhVwRlODiIXjpEfH3aU1mjYXZkp+2M9ET1Z1yFyn2a2u0iBn6\/Wyt+kE\/zA65N1e4cUJgsjzGxeM9dQyvbyNl9lEHNkov3ecLEX+Hwzan3GAHfEW2tuMDte8FjZV8w7hoYKEPG2n5owH2BX0aLLjVvxgsMv\/4uj7oGFnQMS79oW1Tdgb7g3QVdcgeax+vL0Etzyn2Lzkm0NVQmv2ggYqAimTrkpHIT\/jCn8oeNBwBj5ApXwprTje\/XLcUzFYaKBIED6l3C3gPnqvxqJERnm7YiYcpEYEydKH22mj0qRSVMw\/kkvORcqV18QEPTey6bR6DShSQNEgsSH5YEn2gni1Zy2SibNuUwQQ7hxy4SjAkUQXT6fOZRpU\/oby7h2AVmZ33vzaUCdLONUJirdGYZ\/C9CgVuY+yr0RHbtsimTxwZUaTYo2qXqGyfXDlxIra5ZC46H8HbGKF+iPbu66yrg\/+dj8aHxTZ+SswFchA9uLH50Idqnyt0xfYzXhejbaGizmm8qqM\/Gn+HCSRvDYz6Ca4+rBEGSNQyH\/\/yd9TqwJaO2roD+e7N6olyjSztf5XItINpVFUAQcA2M8AnGIU7UCyuE9GGqADc0PS5ea+dIdGJTGyf+0B+fMmprdUbd2S1UU4tgIzSvbBj\/uuTHgT4\/9HlzcWZIqwTVkqA5WzPkbOvVehFm69ofbbMS+lsDO9ho+HgWZbhowxwcs9Wbudc9cZrYmlDtpCT0dHptBDI\/LZaH\/\/gj5SAX7xaWPmBBtTKJt60AFFZeOyeP6R3NWz2CbqBGoHefUxikgkLRYisDMPAEU8sDnvJqYgQ0pZQ1l5\/bj6ZkG+I9163zXdmXxbATv3nFlKAN8hX9CHxrF\/9MPwMTR\/S7bAuCiOEGYiTbR+9yqSr33oycDnK++VzLmh3pSgwPGNKBvz40q3Q66NYCZ1Z7NpkfcJ7D1k71zs4e76diCf38661HgOJd\/PrD5HyyYMXMjsKzgO4uve2LrGx8dqUMOwFtXI41wv33f5GrSnFDAXvamoOFM5Hc4vjcNdAQXizumQA2\/oLd2ceaTmQSGxjb1+SKx2zWc10SMkIa2FsZ3xVqMwsXey1YfUFbeTlQ4aLlZdJp9OpBnV6zFw+AeZuByMtImmAlhfZJDI7yAGcTLW3yVXqc70\/\/YCx80EpFwbV6UOMndnyjGXS5pu71KlVuKd4O7LtzOv2QOjAy1LFPMV3NIxhtYZjtyqV1P7AO9kr\/Gv9ru+j0l4MIEIYgYFAP6KwDfH8qZcX+bxmggDrGZ7KvDWPudcfTK5EuAvzd\/39yvaPiB+XbGxpsAJxvExtenp2OcLuCUxnz6z6fpozLquOb8ASUUb77+RSVDoN5GolQnlZ\/Zv22JAV9uvo45zmoxj35GOvd9G5RABent5\/rS+VZILd0Psr70BhT08y92zJEZ92oHMT1UqTwf0XNeQwDezW5DvwTxutdJCaas1bDox4XxVNl50cBkC4a7bPii9WJS1iZxWQdPHAqnZBfoMK7vRqRQbOwxp8mYNvi5yqZMlaNtRwAx8vnbsv7a0Pb8Rqz8UYpkhQWtYeFawJBMVxl5YM5UGRIEUJbEAginno8EwiKdQLB\/TnuFvhYEfCDiff9iPP5jJYlZF9QJ6Jf6TGvlDlalu\/rgQpwhBD3mNKP1GsMV97LnEpQrGmPiURem5+WWEq4VlquI37LUOxQmyEn5aT0Lg2hyi6LyB6cX3uDSSL3ABnj3iqBDNNLK1ggqbXZJlQQA+C6KofTNd83xuJNBDdXavSY2OG0t7Bs1GLi3gy0yLjcO2oD9V8hMXmrby26HGO9ZgPxwqb7r9yAKKsTD7rfrZEjNLjaLo+Q2TnAgTtZvLzZx0Ihr5ekWTDZoq3xzEpEwOwFIVp\/wfD\/x7IRzFFgRdH1PAvnwcxZ7W9HAz1cmOX1hVIpcpDDyP8OfDuMJjwSQsJkKYpSSIdz2ICdqXnOCAIYm+2Y8vSIwqujPLoa8GT7hCzko49cfzsmzWWPUN+DthQECoKAtvXlpf3ESAlm6BHQUFtDRczU0nVX2sUsUGx4BuA0ZPVo0gVbpeJTk61ZZ57TMZCl8zsfr3Hd0756A5Iqg2Eg5bxUgMfxj5HUJHDQpK+eMbd5+UMzdcQKlo43B1ofliFhD\/Ro+med0Ra8xq8w4LO3cA2e1+oO9PFJFbTPkE7p5C2muYyQwGiOn4EumwZJBCQrb+9k2FyHQmB3ukX1zk3FLuXY8\/LaLtfvkPk\/F9WnJBlOR1ItxYiOPmtrdEXQQoZq7YJeceC5HxaEdVvpdukloPvD3eQSndfsOV7CatXyxleKtPn1s1sRXOpIZpOOG3y5wm9Wl7QkqAtZdZF\/h7OsMw0EeJJQBpHWYbpHCfWLGn29uKt6JZMVmXDNxXPxcixlqeqQEwcPFzL\/nae0LPNrbPIjfiv8FaqPFO6RmVBd3o2bVbIW9edFvj06uckBaXUD4XFdO3\/ZCmETSi3Izqkc6+GZ0XuNCcAmw00Fd4nIhI\/wmIzIlpaoIMwkM3\/4TfljuZTjPErmz1TxVDo\/aJPFP8LNVhpitVlnoFTZ1F2y\/5VPnWZ0vlcNTV3okr7wEfOGC0Sh95zOFedVrrCzWHEfbW+pUi3FZA9CLjYLcQWCBk0aUgNx2nRn1w==","iv":"fe506e8cdb8edaf5a9918be5f3657b1d","s":"e6d995d70d4a6060"}
Share your thoughts. Click here