Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"e64c395c08bc61da30c9c60e67d846e1","s":"82a0e1ce24db728a"}
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