Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
{"ct":"uGl\/3ta8ZhiZ9KhSZd+GnCfWOIE\/WgFsQi1A0UQUctByc4Kn9R5C5VT90cQp\/pykyiTArRHY70Pi\/SY1Y01NqKLmKEBdkXgm3vz6tiBL8VjNWXuW1ZD9IrOLVNIj5Au4LNPFZAaubH77GjcRJweqdfrMz16O2yEzPOYdN5AbNYAhtazi2vBq9fV0IA36h9tBgpAE037oG2yhd4Bj77Zp5HkE8M4eVRkgpm\/Rq11SW6n463VjNnWChClto0X3r5E53lxu9sct2KfVk4jj3pGQbthVhYDZj+sTgiBXnpQAIFOsfNotSDh71oTmoKFZl8SF9IuNMc0tspt0RAE49l1AmejahBLaQ+dfcTVP4Hs9xjxbfS1AuwyYMEknicfczKSjj\/clFxfOfYdeJyUoZyZcV1VCOo2jxmNKGWpyhHznec1bYyrcFOiVRy9EuUUgAMRz7ijwCJOvteQIyGeNJA23BOxVwoTmnXT9cSXQlqLzx0uzHwC6Pnl2unPfsT67ltemh7a02Z8Uv\/9kXB397Q\/W3KZlwhgkN2CK9TujOxg4omOj8IMqv1MYCAK4KWS46ORG+YiuuOJFW1QhQaYK+9JsMqcPBPJgNwJ0tOXbY4X7ovJ7RygbGqaTGDTa2GpkLn8IODNrMhDkU+Dq9g+2MpxENa3iPxEzLrva+P8NaZQAjcXh6F2IGPnGtpd2i0vb8VOnJXB3Pr3yezO6B4pq4ywi+0zs5XBC6R0Q4nQh9HxnTFbOsbdQ3meKTQMTxQXCdNimHMQ8IA7C2jcZsYxIUNFjuoFdN7gh0BbNAeTuu7zoDYzsMI5kqZfPl2To\/JPk4WY7TaXPF\/mtCtc5vtpCiNb8eIoUXVnbjJv1eqxglnIXifJECBmU0NpSq5LNU4GrCWQIQ5mg\/iWRefZoaEOQ0U5nRAHyI\/Sim\/eBqeNnukDwINTeP4ETE9+1XVK9Xg7BwGzbHh8n6L+EWsSOvXI9RpBS1XmezQT5AFUc5n7KwHkd8QFptTo0BCy+FzYmJxbCWaR9PWa06ZyIr7kuQd6OSYxOWOeoBOcs6PsKynaIreOKae8l9gECinFDCHI3DtTt9OuprwB4n4OUYZJC5z1SYx5wMPsheVbUyl5XWA5y+QUZPmv+1D6wgzIkqDjC3TUT2rbekwmQ1Ho5p2huUxpcVDq3XyTSW08A0DOKJbMOG4mv32KxZk6s+QB648Q0lPfPMZ1FaYIfipK+Fb9c2PEcnykTDFWm9k3VkIDTTlEuGNox8vbEppnoAh2gxEvqdHzwsSibcfEWgriIO60gOfh5gvD6PBqEGBNnpyrPcDq9KcVi94IM+9lzytb4e6rQjmrvEbzMaw62+K\/CvQeusCjjrha7q0QGeUrF\/wFWPcV7Pk6yxgnH04KRA\/tOpF03Eqhb1ZXWfnn9CDMnzNsLGMUcofISZYPo7WPKE4GUowL4uWE2Ub7lQd6bCU7SudDzSkKxpzFyOiiGK6KpNWuZMqDH69L+YwReHYINdWktydeQbSrRX2ZhXYcyoQmH1eZVCJy5fT\/tiZ4BkcviGY0lmI5dMkXMNMF5upZc7vJNCS4ICoaUFp8zMu+bZWtS2aDSLKbLDoWg0X2DG4hFE99mt6huJ2pE3\/ugD+YsokKq\/07Pqu62ZUQjIHUZJbSyCatq0w5IgXFVViyHNLphvZyiht4iSLQmhEOki\/My9XEsYNd5rbAU8INkfJxyS8eplyMjBKzcPLU4JofNKU+BDO8e\/R\/sFxsjf\/k2Fuptg3AtR21IW7qgRZrzjq\/U+tnJxaWEIWs32iR5AgO5g5cwGDHnr7pnm+LiMAjMsYI+7yKvdTx614qttxHHX421wQIYORkb8gseNSq+AgIlawKOQEryj5i1oWWV8\/O\/jH4OPBlc\/vjgsmx7k2a+pZB\/y91FZWzXUTWemeFdEAgkG48h3ewJXwS2\/2pea5K0NkI7NzqxNNDC5hGWFRwunvdDKfBdcm2FfKtrlB4s78008sGasprIZ3kFf5t7xXh22WhdTeGIZkTbWou61VFg8Uwpvk4viN4W6czc\/RCjzdq0No\/SFFotgPtoN63xz64hEPf31tueisS60LjagvyICr+WkJuIAQCW\/Y1ak+Cd6ApYfY2r6A\/rtdO9dd6F3Gs6zzLB1J8S2THMkBU0pYw7HmZnHCrfpfOmaQxBqZb41IMIWHxz+G8S3remLiDaOlrLpuEzEaTcS6njsenUBWX\/Wm4wp+YSg892I21EFRCy1E2DFvooUGLPaLM4acyG+K1wnO+f3WQpuA89I4DvJ6wRQfKzcyjO13s1jkhxZJ\/9pA5pbLHMzuevJn09HUYmsSiDiXQ7fyNppDlaNoCm06de8tuayL0OiTb\/SdF12SRud5HNS641oBvbZsMcXnDkaGwsf9ThC+4Io3udO01RQNJpc32GVqMJc3BtgtH96ObAmu+ggtIOnjoTA1lo3KCIksrj1PYekSaMWZaqI7pETSjQpyj0X7EgSLFWgGaTzVmMwGjXREOTdeScvE9SccwWd3OQYUCa870gD+IfZ2wW5\/Rs0iihkbY4QHVUVcEmnUrZlM5YWY6hjpGaK+\/g9ClNghKY2OYjBlAmHUjzj2vcoc6DRs99kD2co\/jtw37NV69\/49hrxfMlbFA6\/UE72f6Ha0czRHrvdkwlG6q4\/WBHO3yAVisSFaGMMURUGnbjM+MMOagwh9QnBR+2BSB7w3b1ilUwbvPyn\/iR+kly3zA1IDAAjt2l0LfMwJPEImvK+RWP\/cE41hk5TeSfvwkdUt6pirbKA3BmEnV73mk4lm1Iel5WKgWJ72ldjT99hFVUon0EKOuARRYrCD5NoPmOK7QtxwoJ0rigTuyQvrb\/OSLFawk60m29NI\/sE8one5H0vk8EXcCpUVzVi9zotdER0SBQ1XlGZuRJOEGdwB0BJBXvGNxKylD9Dzm4vL4kW+vbz9ZR93DHt6A3t873n44LX7t1Nj13EGNaPb9Bmu0OlbsODLA96KaENruyrnA+y6yxwarX8X0t8agI4RKxK97NtpyMkSkH4GoUh4MMV8iFiFq81GpulWGMzxcjMdxCbC9vB95vBb+UZQCSRC016KpH5YRmsE1M+KMmEaKObvKYbWa6n3hWJokuFMok+7MnCUFpg0dU16mUxPn59QmEjE\/oMeqsH78TJpDdhny6onDvMORvLEw1\/N5TJr7sp0PSsV0oVYAD8bvp5KDxfIk3XHDF5tiBMDj31fUstq6rLHAvyl0r68pZPLglBQ1QeJ79safhDHsj+t5XYuNnk4WQ2cFaYrfSF\/CDEzr11uc9EsGJ6R9aBkv41gGWfQWQcPkhGYiwx6OrDFzSHIMVRYKYmynYdlid2+8jl+4Knez4vkYCKOXAJvfaLkkx3GnrUXok4qHNltAiKeOGTh3BXDd3T5DdfOLGYnwH8BqDRfKXZ3Zh8vG4jCIRD0Ua\/HtnhQua3e4\/rF1yOQrHaRyOyhYBlD0r+Zx9yRpRnqTv\/ZXzZG6Q4Gx2v0i2\/L9Rmcz+8fvKVHduvgEQcQhPBEQW6SDKUjwx\/yLYSDHdx7sN7pEu\/g07qlzNEyX7D+bpWDstAzoufaZVEDD0Mh18t\/FilG4chOdwHsh7WH3LTciSF2OwnpxyV35viOQTv08+yBm\/\/xw+ayaNNfIc\/h\/wCvTcGXtK7HhK7d42ecLiZGho1vLITgj6d4cL\/CdNRl54u\/kK+gDCuNgW3Ilpf9dUIxV4Uo+qtul0yNstmYnJZf5lAP0Hp0jTg6SuLKAy5y9TA7TcG\/jKoh4hY719gHxxJCiTWCQ2he37g8RnaqEUmYN6UcdLCRv3q1hme1+dLpqV4aZg6IpGx7qLmgs7aK7BINmucl3OvwSehgBOKy82r2qRGttGlmUa5yQF5pHTMPkShnzEvF6kzJu8xH6+KRtC9qzrRBIoFBLXdvjD6dn\/ako\/W5TGRig1CaBWqzRFMHkCnWPA1v751EafFYreEN0ouj65kmoGlXnR81\/wMxJOC904OC8lkOIZUXEPsn\/xx2gwHXHmL4uPyV3KI\/eKoyNNzltEVeHGUXVna2maISlM1GoBP5arNLkqHdA8FmaGpTSgZ5ZO3CdLyE2jWt+L6DJP\/itC5lFEaf\/USkD2Y4N70XHCySvK1acUvKdZV589GB8v5wHPRdpGtZAsAoDtW5IMz14nDSMzFyzVOi29Cb\/Rfr21fXva2AFBbc20FODBzKgI7PfAdt\/3AGJWtR0LY55aXVhJxOW43ubI7tl\/R1QJIYfe\/gCFG3qhYtXSofy8WppJmUE7SVNBqjIzCOgKV7SZWEYErSpJV3Dyntk4svNxOLehey0vqVB2gbhyhXAcxqKZreGbhhMgzZn4sstUcVwtLn4UC53q5vc61uXRVzd7qmhqJXAudvZBCgINgdYuWkQhQB+ycTvsf7KfP2QP0BuLaCSg9boS2nD5xpgtJ85ODxhvkAiIiUnqGgyTRmvLFMb1HsqOvPg0ufZocD9lWp0XdROsYstj+DYH0809DCAYb\/m0kKOiFTjhgGt\/HRIEbc7x1wkz83hlfy66c+1EYkeXjRWNytrg7KyIcm+06EOH7kxNx8O\/zixQwPI\/iVoMhmrWWgnpsbxCNPaPEza9L\/7NkJC6KYpbppTNcMLSonk5Xj1m+yDHbQjMM1Ki4nMTbgIWZGdD7y\/v3AHCLVQKhIPdjQ6TXUb2Lx6HM1LUo77TUm7wVhnzWQAaW\/HWGiSVNOUXXmPkzbbDuHUpY7dmDsUYTxF8wYxos83pr8+I+WajKPaaX40dLr1e\/DQ7KWN0qjqKqMOpcazOTUTtCz1ndMbvW1PhgXZvBSSXr7kx2k0D2oXO\/VFvtRtBKHvdA+PvqHeBG2P3lO14K37YD4eB7B7iXNzcgx8VmwmFerr5TP+s5pB24l1yEMaRQKOWW76XCo9IFIz0PZzdMrXYWuTHmpqhLi+hvkRkBRG6PUlOL8GcLn8XMh1wDv+qoiC27D0cDKSM+FaO8kW\/6cjY3rnKNJFKtmYXFRFjiKgZDfmFrPzwALkw5uZwP2oKbBIarXZIDDqQv1OUFNIb\/f1Yz42VKpNfGpEIFGHSkcSOlCEsO5wqH2dBiAG0gg17lgYRQu1osbmgF1T3ZrFl3awHspUf\/JqxajDNOHNzbLOY42\/LEngMeiT068HNls3ctQxr\/e2O3V9MuFczFYi6K2bB50dBhaW0g\/AuY4bAS8oD4rdQqtvF0XH1VOioTbXHypwV+7iALSdcSx6IlPf711ozfvVa4YBNdUYH4HxU7clkft\/qWg1sct1JkQMHiWozs+T1\/4slUk5OU3uYYLInhN\/jesIQvyZ9Puv\/NS2ySy9CtY5aVtOhivDOqu4lnhoSR+Iw2ee18PES1jjZvAdj97ojHDPvN1dW9pZ7OaBYn4HelI6uJNfyGC3Wg0wi1qHH9q20PFjc1wrp6wqEGsUJ0irxEYgpeOBro3UvyEVrEMTwsOS5WvBLlM8Be8zqJN\/8dEi+yIX8FbPJ2zUA1yh0Wp7uLFCukA2VWBJHukV0mSRQOeKhJPXM9HnjkcIaTTP8dS+jUnDrc\/hVvu8XmpRyP\/Tr\/cAkljgco\/qDVKWQ+2Mh\/2+jw6WKUYqpmb9aEVJ24cP73eUO1n4P\/9DLR\/OvdGp5a7vjjVLfz9Fu6XTkBUG\/\/MQDyjiGxMCGfWprxWo2C6tkxj\/bbR0zzJ1qGrZQqN7oyO+zyZl2Jt+2UQyz9h3Y+RsxftkakZX4RcKc1dz0uoTLqCpOCxPXv\/PRZQcjIrW+d2ddYP3KSFnq5uHRHSZzRH5EMJysq3pu0SralavysQcAQ9\/l9Vre6jK6CDyZz4xYPZaBXdvQ9kFD83JQaumG2q+J5vjftM2f6uC6hgI6bhbaHX3J4UF\/75LAXH5I7ohN4sJVxPLsdG8u+sR3kUtvOA5TGD5CdOIJMV2iMS6z\/xarU7YQcwrKGkRYH9PVThXjtG0rjnfACqpBLa5in\/wKSqA6ZZ14dz8QshDgLd7rIcEZJAGlxlBDiW26t6sFq0iXL7tnWObdf\/UZp9B9\/\/XK82ovDYaclWCD0lIq+6sObQgRg5drbUw5Ih5lkcMupc5ClFi\/KY6iLy2D3YG63Lnj912ch32QWwKENS0RTj67qhWVPwoPZ3ROtrXWeMJerr7nZklL8Rrrvu62nI9W4c+s4Iumo9Sec5unkOwbPRmAFLdeL0sGyhAgX7rXVSdKn3UIQ7llklbjrwe3LC5Y9Uark3LiY1nJqZsOw1ZBrzi1\/dll\/9pGfE8n6tyr3iZuUmfyZNQjIaQEOqz7c9SpSmC7ZyhDJkUU6srIvy0yzzOvbjpIY3GQ2lYzxDzohDkVokNzdY9LdMUU\/gTAS3LCDDLZlpgc7fI4UdkzUwPpiVV03VvqaUiCC6aJG8ZI68kk75WrJ+Psyt+m7eDwdhEfS098ijx61ydrgq5GrfkGpUMBrSbdsEIerx1uTPp8S3kWjFCCD7q5GoN7UOtJya+nkotaFa\/55qMqYxynLb6yOpZ1Jx6SXGNNqhncUUOmfyyCu\/rcxy0AO9\/3TmrpeED0\/+Tao+vbbBwFxEIruBukjxm1PPMeESKRWM5YC7ba3LVXHBD9exyW5FF4zUcpDCI5B5+AmY1WSZW3ZfvEKKycp8to+\/78Uyrh5XAJMMnyFxCjJB7xz4OdeABONCwtxQTEyYbil\/xHNkHuSrjyI3EUD7ULF4\/Ftd6iZ1aH\/ACJNEn1HoDH2w3ZiwYRcjOc6fPUNPra9ngSk1eH57AdwpBURieFrHvAF6O5MJEDMAGWXVp3NZSyGPvw4TuGNEnNxW\/PkJCZwSCbtD+BLIZTFeD3cfAiGXXhRvlGW2\/g8xHOlKrfDRN6JPhs62onP+BmU8AnXjESj\/FTZ6RVLXxO24H9iFCJIjknogInK\/fsKwW+6xfzEgWmFcTePJ6xWAbh+miq4uiEubY514AXltL2EF\/g7\/4pwL\/KllQw7fVzNmJzEyBqWTMdQsNwJbm2OM0x7DJnqzPp6kZ4fkAm3z6IQly+2KHZoOnTUpGqmyFuw\/0ysOplrJpFLcUYaep5DFGwmyToyvZKT\/bmYj9Yaw0JudZxNM8GV8AyqRJ6a3BB8Vf0KQXKsgObgVwBExZhr5I\/KUNjIFnmYvSnz6bXJ8PX6pRvGe+ZnUCqJaOPv4cU8f16TXzJ8Kiw7zL7s3TrSP2Qtx8OPVqsL6MG1c80i0AbB\/X9hpG644Uc24hPaxLOt8JjSaMAhFAMxgHUGs\/QiI3n1gSxCKY3SNdj\/8WBf9FREdyL6Hy9TKgH7Et6jF4YnLIBvYa7CM466fYLtTLZdRw6ZY3wlNKBd\/d8dT8rj290xYzwSE6pylwiJKHIzn29lq0MVvwvpklBtumewxfKx+wPr\/SVBeq00kbkicr5MoZ62mtNTYq2XG\/LL1Akrk0SzILkLI0rIYRHFNGpDm+DILg76W37lxp38a7EsSVg5F8j60lS4Hhzud3InK4Pook12oORd6nfB\/YFf9mbhbSWtor3SXnnHjezPVJHe3BX9NKspXj6pY\/M1YfqvIMAffmhdVGgRwIfuHUAXJr1ImGUnKVS6sEwInH6i73upmGM\/qON+qhO5pFtlxn3kRbXqk0UYqnTz1FFm0reElMby4eVZEd6gC0cOk7JjXrFx41s+WM6tUDZktfAuYgdl6VO+GJMAYLntc\/92z+VIqc1r9UKmFlhBjetZ6f2R\/DY0WfFetp\/BiTrdmQG6N6y0w67ghFnC3KBauiCZXDjJoAa8xAO8lH6Lkg5VRARD\/bDHD4GZT7HSDNsSjQqtiU33lxDaVeKLsQY36nRfeK2hoV6TVkSJvtMI4j0xWaAq7DU1wa9TzTOrpt4ZPxEZrF71fkGuM4obkfEd9g6mISuWeDDuIFi\/mNAXQ6R7ZrmIHNKLhA1t6cHJjHafuYY\/W2HcMxglnA1GYNlATdetkmEysKw3Rs0j8Swy5EJix+wCtqRV3G5hySSMDYzHlPVpBYPDoNJXrCGOMm7dOTH0EsxzKMU3bHpVKdDMRc3a5jGjM7PV6\/RCBK7zDnb\/hENyX8L6Dtiwstn6ZcHkTTEm5x+h5a6+1gnG4HqWJd9imS7vvGv+sgCWEXURwWKMUW9rU2SnGvIEBIPSne22RkTwYKkfyubSpqkYo7UdzB7xWtD5e+lklQnRulnD\/8IpuALtdukikjgHGhb+S2DzMksutTCeY1m+G7bAvZQNW1\/2OyzKNsK3qxysdy4qqmAHeF5EZ0zuIe06cD6Dxa87rEVcn\/PYZSYv2Pt+S23S4Jd08m7lcP1O6W3QA6uoN+Zk7zOcN43oM7JQ4imRFKm4JyMcrGgQCX6G1rUWPBRtpiXs1q+ibPsjQFd29N7IaBZ2kAOsWjUIvwxhO\/U+LGZFnnixGjNo1il3382nza974Ynkmi9dLmuS7ePmb6PpBdF71vlOYQhJHlpHpcBsyoz6WKI4cRWrKDdZAqc05SAmWeYFvH4hf\/fxUcJR8FLJStHO17yRhzZYbcJKuKYftxWa7o5UrYgpn72K7OHzKxmj311LzcZtc9JrTyDMznPTsLJENV7Odj+BFTQ4uifw8OgZcLVx\/9AgjUtlrFLPJq2ST\/TVxNOHlnQMmfAPaUc3wzZgPWnW6x9u8\/YQkxFaVNMj1PddvhJDorN6I7spu7Dr1tc2RFrSlw+OQDloZlIDZtsRFaqDk\/N0VFZxSEy2bBIWFh2VjPo41qhsbWcJL6U4EYnrfDZBL0lo+QiunZlKM8oh7UU1mx7OHR2EDZ4OvGnjyi6jppFxm7V7T5tkwC4JKYKXhBtaTGjf27ewXIpOfYz+O7n8IORvZn1HKM\/0WdyocmGcMtelh52AzBrP5IucLFiv85b3fvnoF7hE8M3dDUsXXAl6iYlh7JyUHupiDVAx+p6CDt26hnF5VUxp55RhmjKVEB\/65GMK2vTvAlNLFw0lqcaz8RhcnLtnvPOhCufTX3NXv437uGPb8sWmn55OV79ZpRKgkIdMw5zlh6O+Vv2P3NR41DX+BfL49SAKcDY\/qWpOsQhrW9hB8BV8W2CQGZjbMPHoIEnqPWzsv1Ep01vy8sbWGNgtH1IUKR+Z86+KcKTrv83KwJHKJ9OyMq0WJN3qde+llHwFMNHIAGqONhYkjwEP9koOlKYOyWYu67DcrYtQ5HuTCKskxM7dt\/BO4ZHX26BDP9bgK1OGBP7JnVtdjslZQrpzNPGjpx+Nad4ZKuclz5L+dVWLxSYZ+GYvIPUXFdB5BuVZFH4OWWPChGhYQ5wUzPtWyjDn3mEePeH+SGeLX7vxyL8zbqH9OCIfNh2x9khh1DDY2Nluz\/NmaikAX\/R0SQxu+8bqaaApkG9TFvVIA05MmQP8M5DgKawu+gbXxmKquvT2fD6l6ZqKGqMV89t4mxW3kIkQNQ1dpatWyB1Jk16cgF\/q1tShnWAuCF\/Fy3iTAJrzPDktyPuut0gg1bhXFwi3ttZrPatrG5smSnjsx\/uGqvD+9q\/XJp3ql5OLKdHbDAJUP54oXucgKLGXabIoo1AH\/TJsUqHTqa7UAMoLDFOaby2aZxpLi7WpoqQjlt6yEIdiaBdDjiFlLyY7s0o9iHjeVGyJBin8SrgM8Upd\/l5PI+rtgIlZbmX0wg0kmiV8s6bo0zlUy4ZFaLbPO1jdAY7ubd+95T7yG90CHDdvVHfcRM6HYtfSw6u2uQGDTmftYDRQldXmfnJ3CMIAu4789bLHXdhO+tSgP6tq4yQzB6wY1n6rS0nAcLj60MAajI3CiyJ\/43C8AIQUg\/ejAzJc8gzwFTyymW46aqUoWflEBxIIOTehGPRUsIirNY8AYTwVZtz9HeeFsUOWHaBirHGP+tVlhUvcWFWxP1r58EI2TrGT\/mXC47q8tbsBZUaXWlJ8fxFWcU\/0rnQw\/Tp85vrgLfRGPDoDU\/IWuh9X6mjwkIcB63Y2mWNZXgYKSufxwwS0KlBVw==","iv":"66e9b7d46591b264451de93ad1c56b80","s":"e335d0d36d468b1e"}
Share your thoughts. Click here