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April 11, 2026
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Fragrance and personal care

SK-II declares #INeverExpire in latest age-related societal effort

June 22, 2017

SK-II's The Expiry Date reinforces that age is just a number. Image courtesy of SK-II

 

By Jen King

Beauty marketer SK-II is exploring the internal and external pressures women face as they mature in its latest global marketing campaign.

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  1. Chandon launches ready-to-serve spritz collection
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  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Gigi Hadid fronts new leather goods campaign from Miu Miu
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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  9. De Beers supports Desert Diamonds with bridal addition
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