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Jan. 29, 2020
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Fragrance and personal care

SK-II infuses humor into skincare series

March 26, 2019

SK-II's Bare Skin Chat stars James Corden and Chloë Grace Moretz. Image courtesy of SK-II

 

By Staff reports

Japanese beauty label SK-II is using comedy to educate consumers about its skincare in an entertaining format that aims to break out of the category's usual marketing formula.

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  1. Porsche, Genesis turn to Super Bowl to court luxury's next generation
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  4. Four Seasons to double portfolio of private residences by 2025
  5. Luxury brands take action as coronavirus spreads
  6. LVMH posts record 2019 revenue of $59.1B, up 15pc from prior year
  7. Christie’s targets budding collectors with accessible Christie’s 100 online-only auction
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  9. Dior goes for gold with flashy J'adore campaign
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