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Fragrance and personal care

SK-II infuses humor into skincare series

March 26, 2019

SK-II's Bare Skin Chat stars James Corden and Chloë Grace Moretz. Image courtesy of SK-II

 

By Staff reports

Japanese beauty label SK-II is using comedy to educate consumers about its skincare in an entertaining format that aims to break out of the category's usual marketing formula.

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