Luxury Daily
World’s leading luxury business publication
Sep. 26, 2020
  1. Watches of Switzerland Group buys Analog Shift as interest in secondary market grows
  2. Entering a new era of luxury marketing
  3. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  4. Chanel's Coco brings intensity to its scent and marketing
  5. Day's wrap: China, Bloomingdale's and Neiman Marcus
  6. Personalization: The key to competing with Amazon Luxury
  7. Introducing Luxury Women to Watch 2021
  8. Post-COVID-19 consumers will continue shift to values-based, digitally-savvy brands: Forrester
  9. Bond actor Ana de Armas stars in Natural Diamond Council campaign
  10. Affluents in Asia looking to reward themselves post-COVID: Agility
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

SK-II infuses humor into skincare series

March 26, 2019

SK-II's Bare Skin Chat stars James Corden and Chloë Grace Moretz. Image courtesy of SK-II

 

By Staff reports

Japanese beauty label SK-II is using comedy to educate consumers about its skincare in an entertaining format that aims to break out of the category's usual marketing formula.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Watches of Switzerland Group buys Analog Shift as interest in secondary market grows
  2. Entering a new era of luxury marketing
  3. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  4. Chanel's Coco brings intensity to its scent and marketing
  5. Day's wrap: China, Bloomingdale's and Neiman Marcus
  6. Personalization: The key to competing with Amazon Luxury
  7. Introducing Luxury Women to Watch 2021
  8. Post-COVID-19 consumers will continue shift to values-based, digitally-savvy brands: Forrester
  9. Bond actor Ana de Armas stars in Natural Diamond Council campaign
  10. Affluents in Asia looking to reward themselves post-COVID: Agility
VIDEOS
More Videos

MORE IN Fragrance and personal care
Dior Parfums taps Charlize Theron to lead #ChinUp campaign
Giorgio Armani embraces adventure in free-spirited fragrance launch
Japanese pearl jeweler Mikimoto, eyeing expansion, enters beauty market with first fragrance
Beauty buyers expect more inclusivity, omnichannel services post-pandemic
Kenzo Parfums brightens Parisian gardens in Louvre partnership
Kendo Brands’ Lip Lab by BITE adapts with digital custom lipstick creation



RECENT ARTICLES
Last chance to register for Future of Luxury eConference Sept. 23-24
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Day’s wrap: China, Bloomingdale’s and Neiman Marcus

How luxury brands are leveraging the power of data in China
Bloomingdale’s launches “Give Pink” effort to end breast cancer, tying virtual events with shopping incentives
US department store chain Neiman Marcus Group emerges from Chapter 11 bankruptcy, eliminating $4B+ in debt