Columns
June 29, 2012
- By Kalin Kassabov
-
- How do we connect the Internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
There has to be a bridge between what you see online and in your everyday life. Marketers are in the perfect position to help their clients get the best of both worlds: online and offline.
{"ct":"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","iv":"a809b9d1030539c50095290754f5416c","s":"1f7413c62ec929d7"}
Share your thoughts. Click here