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Mobile

How SMS advances luxury CRM efforts

March 14, 2011

Cartier's SMS program lets consumers opt-in to get its tweets texted to their mobile device

 

By Giselle Tsirulnik

Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.

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  1. Burberry drops new Gabardine Capsule
  2. Versace celebrates 20 years of DV One timepiece
  3. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  4. Christie’s promotes luxury auction sales lead to global role
  5. Lucid, Uber debut autonomous luxury taxi service
  6. ‘Gucci: La Famiglia’ asserts vision for next chapter
  7. Burberry honors Year of the Horse
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. NFL star Saquon Barkley joins H. Moser & Cie. as new brand ambassador
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