Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
{"ct":"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","iv":"a826ab9bf85a60e2d3d989df18a5c282","s":"b31e735aed31a1e1"}
Share your thoughts. Click here