Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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","iv":"7d99ad77f4836feba8063de1bf9563dc","s":"3329f713987db37d"}
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