Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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","iv":"3de64b43e0918e0cd9b7b4bc553ec874","s":"dd37ace425c5ddf9"}
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