Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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","iv":"13fe875f2a8b597fdb6e7d76c6def2fb","s":"51719f1fe439b676"}
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