Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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","iv":"a9bb18e6b7dc54020b4fe615baa546ee","s":"9f9a08915aa3b7e5"}
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