Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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","iv":"59b29303cfbcfb83ae0f83c2533a9109","s":"20e28c5b51fdc8f0"}
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