Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
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5pS14MyygJa1cxjWHbgkQPGskvUVhCUC2qxTkqBPIlCFscJTE7Q1vWt22RoOKTn694jB6PBsSDCM2tPMyA6EXz0ozcwe2WKJt7mMCJMOyOcwrsTYV0\/6iwCdtOOtS7e\/X\/LqW17a3QhoP7YBE29TH7XQGibpIJ5epOc7DIr5ztIDGWcrFWR2efHOPmrXQdNcqIarm\/2CVf+7cjFpOw+gFvwdxbYRB05ESbEn0uYTZMAQ+ZrBDu97LSDi1mLuKlNCs2hh04WTjTtC+uZwlggMuXMo+NEGFXLxzBeX1cLC4NYpm3fplaNYzrQ2W2cP9Gzg1hAlEcUkRXVx7Eq64\/0H7qqD63vQFYxJ2D5SVmhVZPQoFAlZAeyExn5kqLDFdkezliYcKabp+hswPkLihB8v30Vbwoho3yo5D0FQLM7wCVAA\/51pKTgZc94ftXy56BDxFMJsvBkRp\/FB\/KgmTwSmmMTzJDyLjO\/PDtFAFh1LdHpSpXGefUJ8\/WeTt1KLlOT8tE7YZV\/rMAmlSWNBvLINgaVid3MSY6egmdF7k2RaZR8K4wYlheC+DPNHOwOS0ZY+LN\/tRiHrfxT1HM3ukiURnxQXCjLdoaeG+qF+8BQt1k5vPnvek0me3rAlyQ4FdS2hsGHoqHRjF4WY4ES6iqjkYsf2gEQyHZx4GYNydIlm\/TddPvKDrvti5I6VMjZw0uhPoEEMJTS+eU96qI3gS8dmyvDCwRFnx7vbIenGxOMwhfoJPxzztVCXWQONO3R+P43ZN35tzIuIdAs6yHgnT8732AqnEQYfedHwjs\/P7f00W0LhNVObISFGhErXmuZBLEesXgBvGWeD0hqVqPINjJil2e17iJ8xVjZD+TNnfb\/B1TsQ1n6XkNb0v+A7zbp8ITEE4Gz9ZVQTBkhbBhnA16dASWmUy2YSB+26rMjHPHva50Nl22LnV2KGDTe7QqhMXabOg8n76MoDiG7c1+bVNGuqYRq0aQR9iUUd9Eu6cXBlsdTvXCJtGWMN21CuHPw+1ZSG8hA4QedXWX5FNZW+Q9R5oScDpi3GGLtnWd5omqUMUAn1GefidnFa\/vbT9S2GrKAT2q1ovonKGMnkgyPd070S58BsSG1r7zV+vcCB15RqgrzGcYCxjUmkLQ2xwC54OxQ9hDP3EGBi83CnfJx5OZbdhyxFn\/aLEEAPW3\/duqrTKei0zNW6SkH5i6TNED+TLcytE73zkQAhX3uAPn5aN1fohra403awJiYqy7oc\/4IJy42\/KOwhpu4k3Bcg8yFDH6FqEWs3s0SR7I8vzqDAgSTCkv74iIO0boB74mSPIAzZulXECUCGzqYPEnYmn\/Xvhg5YWnze0uITsQLNnY3qDXGzu0RtfzZd8IHQu1PM\/5+4zYEy\/rXZEoFYPcCjFkodQlpP7f0N6QCfHH1KrgeFP1VTsxHYpyRL1CLvIREbOvMfT0Q6W8JhS7dREtY\/zPJocHL5dYUvZ9UFNxOwg+\/G9qbpRGtCQ8Zu2QfKaqkKH2oEDJI5gVh+4ajsiX4TtrZjlSn2guCYA6a6IHcmbbay+sB4VWBCJJfaXGokDtbrBGojXkkCh\/n+OOzRZVO+FKSlDkzLFXOJqzVzfxP9+S\/Tkmv\/4y5ZnEMZi51L5FHW2\/t2sUU+acvjqdOpj97vewEQT\/7RP5dKtufqq\/\/D1ESSoONdyR99QG9mVf7zYiwQcgoYVfdki3M2eZu0CtJDZKqOnFpI84pn16MhwJyC5SCsCvQvzVMFeNEDPH\/AXN2CHlOCVB\/npzS9k0lHbCuvl+XmAyo96EaL66KDdZeiXrSrxffx3x9uOWVwsiV9mX1q9I6kCkFTFpj9rEIMHPkYxl9724KWW9IbXygllAdqsuRZRzZSpxP0PUVlMyeGmIJLwemhUaDuCymo\/NRr+QLUV9cCGXc14jakTdh9\/iPYCa0d7XYabZ80VOnBUGHNbf90u4vC7FXQBv7eP3i7jjX3orKaCGVo3nZebh2NOd2XI6MufjQiCIzgksJ0pMuPigsA1s7YaSHWObBwxmPrcMSbTar1uEQcAm0LpdGkB3nvhwqxrUJCct\/y4ovdEYCduB33CTp0S5pAoklFPEw1I\/PX6+kiyKgLrF86kZU4x7TEpC8fwQ8R0qdX8Mxhtm6Q5MbFDj3U\/WBJY24htBHPuLLPsGA68VOVQPFxNYuJBF0wWv0YWVHW+pDg6\/xWK9KUDL6sSP+w51+vmsRElf1N1IwTrZrGdx8Jq5M2Ul0nsALw+Df0MYelS6X+45eefXw\/TlFImdgndFckwhUmR9xhSf5DR39PnOlpuYkxcCeMJmr\/5uzigPFoXxXISxyIfE3IAV2iY5MYXRmaQWZJ4awLoZ0ZC1wpUzNSGVOkOgZ8cKrJei8PfR3cIMTfqpC74IMkFsaOe\/SQCMat0x9UbgaNkDmYRzl15H2M9dDtSuiLDWWMjJNptt9Gp0hh98sT2pATkGDVFPuHMmR6nXqfK+seFKQLANW0WytgGrbS15VPTTjZ9TK2ySfvaGbH2EWp\/F0mHWHVy4NkFxxYLzLcIS78UUamL\/wJzWJuGR477\/9m7U7cy2zspgHNrnc3VC+kaSzRUqg6mcFkC2RItlevySS\/jLemndtyD\/cM+iFJqLwb2D2PhtEMp2AGYRxfFo\/t6TgbY0m9nklCtZlZ8TfSXb6Gx2QlGWXR4uDbhkFZT1k3ofgt9muGKyux2EqpE6JiVnSssUm6aZ8h2BmMJdNnY+FxYoXR9GQHaCUu595aqtwuSKqK75StSAwP8kfP4Qm4nHqvvZM6\/C8WI\/D7K8+1l3smpqY9PchIF8xY21JdDRnZruXvNZFyiAWPCoBTt7bfoxiRNPXsN5PmycDdv9LTRfICwxCEWB3ZJRuadDNcSE6oFa5IWONM8e7alskTW8jUJSzCMwfiPheKDtbFKV\/hdG41\/7\/ILLNHbJWAJ7CaRMmOMEZ6FWkNvLqt6AroVKgyusKfGxsjCJeMNVAKFx\/scrcELn0q7fdA1W136zRdu9XzeAbCLw16UoO0taYE0nTVph3YqiTZu\/h38BrGSCvaRLy8mh76t5UW17n\/\/UX6MLqcI2Sr0onkvpWV5Nee6ye58A7K+eh\/YKUzg2O\/fxFQVXNZ5l6HaRSSeR2B9+KJ2S4ojTWhEgGJh7o+vG+\/SlUbr2brXCv3cPVAPhF9eaY9+TInQPlyaNVy6oQNQvZFX1SRnYYWVRogJVFu1CrNFVwRsZ3a7hudvRc7EcCc\/64pfkZ4CqKDjt+YnTJ5wNprxfSYiceZSuLgsKC1e1iF9zto0ItWKuX77cbQRIo0fGrviatzasYvMpfyMVb5vpmKwT2oe59k2DjFonwiqnfsilqdHlnAH4Ymop5NC3bzStM8bx617WqbE45STX5x0yG1I6NvuGdAAm7ZcOrEm38+6JY5dtXOdcS8MPfM25WhprBBswjZ+FgXywbMblwifRz1qtrdHW6kqYRInB1aG9b2ER8xQQ7zyxnXOEeQNUha6OW7t9wJPaXmAxuh9l3OqPaaf8U4fVatrkDt1aX9ACJbjtcaY2iZy8i0SKw5Z+MlB3PJ+E+ylx8omUz4FZ\/jFAK8ZaE+skkbUAGz\/bUpo\/UkRCV3QrPDkLP7nrFff7Xw5Aotwqqe92Ry8CRuNeOHqYzM4Br9BP8vwjLKo3NlM43vm5TaP2ioMNFhXZTciD1HD+qWmNN\/sw4OI\/mJ5w9phBUv84Q7Qs9y82xBWE93a6DiqFzLuD6Y5X+gY2JED2\/onyhm5+ioHYvMaWEgNocygLe0+wN9uFpASvjMF5hjC4IwnOs9wuZhXsK8oFL7y7NW8lcXSRMIWTONSX2xSUPeKwRFNhhUqSycxTmPgPuKTsjeRdn4a2E2m\/978Wl+ZCEQxcZVK7\/wj8PXFNqYHAKCDpXr39X3DR\/4EqdQXyjIGn0O6AMMx9pIL2gsEnIJVhADRSRj4dujlg99zUkKt2z\/8QT9qPc6JlYy2t7IraqsFejy0RMMwjv+8Ui0CUdlexZAXXSebajMBfal5VsxmbpTSDFLn+7EAVsmiXMfXOUq+FtEjrV5bvSxB856ncg3NtMQOLLObBh5yazcFTKFqBptjT0FBYweREZsU5vUVN08ha2c5VJkRBoQoXeib\/96WZ2L02gTSCiveMiUfAROE3bNfetSRScLqka1MVkXF3Amcr2NUzsK2Ozwslw42c+xu80qmGfr9\/YlWTEPENHv4dw4tDGfYmabspr9SYktO8aHlKlDCle6nNT\/1D6TUU1kA6v1BIXZvBqN346HRuErb2W4\/csY0TUJu5943yJ+S3yDdlovSXqdYXFZ0JyMUsanrnyjkMSxirofOhZv4O\/Z4bAyy8afW4yU9wt9LfsnomkZ5VH+pUrrWXvQD0o4GZTdnZaFtVJVCUVA03Yeqy7AloHB1E35TF3yegL807ZqZNF91qpSqclaFuj9ySERCTHAEfUIfUEMtnlj09JbKsbiuWdmf9AW\/69LyFoX56pI6QRULWC77cyd51uPqwG+1v2SXC4Ahh\/qKi1JNSc22h3lwu6VUEyuF+gk190z7GQ6jDkJctFf1mFufFMdXWPXIVTFMf3TS9i\/zH2BPuOJwtwNaw3Gn7I8vu8lfYK9xXHOIb\/ujPWe6WUy5lrvvUiWOCKOcVjZok6OMWYuhAC+c6TZmzp6XAgsrVU0Sb9YckRu9ESd2lS1gVUD4suEvAvlRHb6PYgZZl+vvkYsorxYpb8B+MgtBtxqgOE1x7YqbhOIJ+mnBAYOw\/9pMCWVwIvRTP3ruteUNf2GQe0NHZ554NiVLu+5vW1QWiNFtgvW31eDLAcKR53D7C\/sEkgwyrOKIErSoBQjITWOcbbk1yLTR6Sh7oNNdTvO98YHfZ84FsitFXEn+L0clWBWkKEiynugArLcap92P+dvcb0dWdoxg5LdWuuESnCwl+7D40t\/8zi\/lw8WzKC1TdMgjzvYh5nwsmAJdNyDXVgEGX1BP45R5CoLjKcv6Y49gsxuZhX0DDvBhoeCWZ5GmdR2flbj4T4bcLp5MExWy\/QELmsq1hvndm5eAX5LkgdpBdlgCXDqNKJWAQ\/TnGYqPpU9ZjjPrkOTBtQu4P1aZahv7Pv7GwZRSuGkzGtIfAPhp0XOpmNBUxVLdA\/Y+tY5X6RLh8BTn0CjNvDv6e2MaFOMqpxnUl3E\/a3rv97TUFkeJOZjuIlkU4KWKLg\/FjRN3jg2WcxW1NEvnfM2ZtgRbJwTTBB2S8tuZodmmQonYtAz740WoWRGBj70s9715wKDm36xLDtt\/bEQ4ERYfBsahgkZmNFWCGe1g2nF2LMG0IQvrR5Nfinzz\/YYxk9FNcde847zQL8AURgK849HYW6Qc\/Mz6N884MRefCF9A9I9Icfol8Kp5kEhILpIBITULEPgVbrs1fjIZXqlEL0WywDW3RCEg7xugTluZVtb6JkE+uu3xZ1wegIYJtimeOIDRNGMOlOjz8ytcMUUW3mIkGkKuSaFswJNCM7RHbgXc0m9CJTvsDBf0xLMO6GvsUbEZ3ZNBxspa+aTSA==","iv":"ac784f96268c5a7da31adcc8a2be8f8a","s":"6939383634389fe5"}
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