Marketing
March 18, 2021
Consumers are looking for perks from text message marketing. Image credit: Facebook
By Sarah Ramirez
With the exponential growth of ecommerce, including smartphone and social shopping, and consumers’ increased desire for personalized conversations, brands should not overlook text messaging as a marketing channel.
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