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Aug. 18, 2019
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Columns

SMS: Thinking beyond the text message

October 21, 2011

 

By Llew Claasen

There is no disputing the huge popularity of the SMS in the world today. People rarely go out without their mobile phone and, according to Portio Research, the global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014.

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  1. Luxury hotels can leverage social clout to attract young affluents
  2. JetSuiteX touts time saved with alternative aviation in rebranding effort
  3. Chinese travelers want personalized service, embracing experiential: report
  4. China to surpass US as world’s largest retail market by 2018: A.T. Kearney
  5. Baby boomers and millennials united in desire for experiential offerings
  6. Chopard champions French filmmakers for digital film festival
  7. Inspirato simplifies vacation booking with travel subscription
  8. Aston Martin brings bespoke design to owners’ garages
  9. Should luxury brands stop avoiding ecommerce?
  10. BMW MMS campaign achieves 30pc conversion rate
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