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Columns

SMS: Thinking beyond the text message

October 21, 2011

 

By Llew Claasen

There is no disputing the huge popularity of the SMS in the world today. People rarely go out without their mobile phone and, according to Portio Research, the global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014.

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  1. Ferrari is world’s strongest brand, Bernard Arnault second-best brand guardian
  2. Four Seasons Hotels enters Spain with Madrid location in historic district
  3. Kohler ties fairytale ad concept to fantasy film release
  4. Fendi marks Chinese New Year with Fendidi family reunion
  5. Johnnie Walker Blue Label embraces mobile integration with smart bottle concept
  6. Four Seasons Hong Kong enlivens young travelers with Instagram campaign
  7. Cruise line retail is about relationship building: Starboard exec
  8. Burberry, Barneys, German automakers and Jaguar Land Rover - News briefs
  9. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  10. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
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