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Smythson taps bridal season for brand extension

April 8, 2013

 

By Tricia Carr

British leather goods maker Smythson is targeting affluent brides with a new online wedding invitation service and is showing off the craftsmanship behind its stationery products through video.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. Matches plots second act under new ownership
  7. US luxury car market expected to double in next decade: BCG
  8. Coty earns ‘A’ score from CDP
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam