Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"c27b416368c3e7ab331363bb8be1b65b","s":"4526b6486e25a5c3"}
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