Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"bf81dba007451eb1a7632e0fee6afd01","s":"6df27fbcbacc4109"}
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