Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"5b171b6f41d441a84fcf61a378d06f32","s":"7fc13bec9d455977"}
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