Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"1a28873d5bbd861965a337a39697d4d8","s":"29a497cca34b603f"}
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