Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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Ly5a8QXaBnEKlf\/7Ub0CQFSLFE\/anqLt1ViixAzqcgvohu8XbcM3aN360THD9\/r0gwcMnFsFBQSf\/jEsTbDlzleF0+lPG36xcpxDd5kClcnPdMvukvZqAUJDb5INT5akaRTmS1wT3DOcYj4GbzcKvdqORmhYEyan4M2TZykcgebvM0oxSU4jsl8cW+IrhjqeO080lxoj57GufM2DPGZY1HOyov\/PvmeVrvlQ4+cjR9RLiO1pu6TKYjqYA0q0hoMRQGeQtWyb54Ze9tMhIlJ3YXCvTj6U+3t8tubgh3OvEg8uAY4Mz8bB35xTGbzJmMdgt1psFR9vGJFgHxDs1K7KATnZwQilGze80VEDX+p6m\/LudcdVpwU5tPEjFi+fAmwT1zqpDlQh8NEcWrtG\/yBbDRCU9gGIr3ecKVtJ8GxdQ78mq89LZs+XZmbp5qdJ3x3u\/b6Id9fmuTDeJdJt81m6N2jVUjve6LUuSedsrhKQ7AJQ+ElePy\/USSuTFk7YNiRLJr2F1ARyB7bvm7MSntIAQw2qU1jPSYGfHHUft1IDAZ9Yt0+H1VrRcL9x9YJQKoEpu6PPTTnL81q8hzuGJU\/xNS\/hyShgi8\/Kxl9\/5J5D1iz5Fz\/sm8gCUUIrQrkxZOY34f7\/siunZvtPzXDNNiFSMk8Q6VSknd121dT3rmrKJIUtTU37aIhM7aD7zMOwewKqdotRFKHoTcgU+iHTwuTTO+IMEECedOnxhRvG5+bAEKaQbcKqndncwQS9SdIVUjTd21QT7nhYenbpXLhzXvj4+N5AcY5SqOLLlM9K3MZ3LYgq1f0C2MYMewoLdE5BNU7JMablGUYUq0tHpUpFtlJkYy+itXp\/MQ+jULbbnXX0X2YbbT1tr9PlXOf0JGN\/KvmhEEgs1P+\/yWxRxOANzopQfYZhl+6myMPMrxECdTQH75a2nWJAg5oGBVPf2RfPHKXOTWtsGhG9kMGaZ8\/zAHgCgIn1HyAd1HXIm8bIYXuW200GWAvDS+GVAJFJb2JTre5Wooa5NAIRtRfkU3L0Oc1X0t3P+SOD+vRv0zx3qVXbu5oh9z6WZ4jE2bf2Fy94tflme1bVdv0A8EIzyzh6EiSa1ciUl4woGgnPXcjDPUFcd8U9QakXgCk06IMvDbyweVWEM5j8xqEG7RTiPsTZ+l\/\/uMsCTW5IgbchgW5bcYJLw\/HJ1XedZSVN+5oCeGC8q5a6lKLzNJxHyJsvME\/Waoct6YXH1XcOSnLguu5AqpudvdjxjNZUt\/apSih68c+06GYG2RC5ZG1ZESnX9kcviHGU4HYeA4IKetHeF6mXPLm34pLGi5Ee5q3XePjfl4vuxa5bIpgGR3bgMVHSbhJ3jbACgSodOf0fxObk3s1CaaICpDtxzeq2f4i9NtJIu95JEklxONSO7CPc30UZqp3S1RFakLBtSLiXylnI5IjJ+3\/lIgmq7mOonSF75BcFTpvRF\/oiPBhRiQOv6HyLmDQbVKPpEeYx3D1IXSKvomMGVqZQohyrblehP3KLqVVUft6bZP4hrmRc422Bp5NjkpfdQywOPgsRT5PqdmOT9z45t1pKM5woDffiNXpHqiXRtFZiXjp5vHacgj2gZKyy3e3Gl2eAC37a7gWywBdBSROzERJy2ke8Os4wXVzsPBN15F7ZlCsMOKgbGHGVrTVeLXTT97QripnRwyij9nYBDSGYarWLYIFSEsC3PM0FntWuLNAMydesexZd1Xry9DDXiN72YqEBN+NutAthslK\/WST7vIRF\/UHyTLFTq6t+cpigKU7W5Yzov3\/xVX9lZTO2nCbChudN+OTT1ve4UOuaPH1i+e9w+SM9IK0kqFutE6F2M54FGioxsSHpoQHTMDDVTYkPvxqzwbbmaLe3nw3ob8fP+3usfImfyRFmuXIIq2wwI5QKetA44DC80WcP58E6eNvLaqJJTt7+n908oOwa2TFknIueywxrFcClW\/EqfGJQ0iSK6ex+lTHe8Uph9F3MfDkiLB\/wkF2\/odcIqrGYrvZCWyeeV3BnbZmp8IkW0V9zWkJHqzWU9QamPqRp5KLk6kJEvg8je8lZgBD4joTNc\/QYfhwyvMUtV8PMY4K1nEExqE\/9v\/UoWwqC2PW3ZYuWJaPYU6FyCY1WgQNRI017S\/J\/gbjQGpUTGOhlU+F4iQ8wQJhl9AEZODLsIC3VOvBxZR5ueQkbvmdMhxbNh6AuZpA6OllYRbsRTcaqKv7YNmmXnBgJ7lhJ21XMlCIt+YP9mqU90lu0PwY\/4\/huMttKsdHaIh+yrrtzHACyA4zKIydsfz4ZtTj9Zu69ivEo0Czs5fHiMSNKoh\/DjZ4vkINy70NYC2p2v+8i+zdjvpfJaMl7RV+VJ4jMcrCwhoP7P1WgASjVOOr3j5KrNYd32BdhE4NsAMA4c0Ev9r+p3HKXXTfpz6v3ctH69AvcD3iqZrAHHqQH1uypBp06ZNXt1e1QfwWc0O42DPUKMp2SyQlvRAdChKZO0mFdBUSAaHJ3l5kM24ar6ld+sX1eR2SWEIwVTew633g0UcRTb9yVMTzz0LM5wzNvIKrnhn\/siLnDEPhaxA3QOuyb0fuqAsaKvZelqoEGtejLADKjbSgR0HWaWj3I9WtTDt8mpWW2quy5mTK0rJRBz4qTnFLheZMntEgiyfdFcwyyYygYP4b6tV96aFlNumqoYT31s6HWG5Z3vyIIFeJvFFFjo\/RlIfJsBlnxLs0XCcPHLY2OlJYp8IiQlTUjGqyV2Kf6JZE4FLspCG4oXnlrUX3rPKispxOx5\/Png0XzUEmaTTHcY+kd9d6YYGyrg2\/3RZ2HO3wVpySklEi2TKp9tke+zR8wy1Yo6o+iTTf5vjEqNigCTcqisW010HkQb6aUA2HXrcghl1vZqqvRpBGYn7X\/rCd8MID+KzS7UT36LoPenIwXWq6XcjKiEnfj\/5k6M4+hclP7RDjTUruY+EQhns3nKC+1Y8SnKBHVmoWb+Y\/TSvj6g6PbkyLk637OkHQrPu+JtN5vC3DcXVQf71BL4WZo68jV71Ak14eD+qxJ3\/gPXDcjtRRuqRKgKR\/pHkbd2IaO5qQFWXirGmRUYoG68WJHoQoUhjzYMiYFqAsNWep9SfGSiVnaNQZbPqHuP8wa8X+lpHIOIAouXZHR88hYvwayfAUbo22af7qMHk8K94YNzXce0fiBDDb7\/mJ04nC9E5S46S3tB7bNvlYvLa+dbPYd05XDQ7kBrcXmq0Tc\/zoSMECDki6prR0BAMuALd+B6j6DDoUMmBTc0VQu+Dv3r6ij71AqOeLR1VAI8fi\/gEuW0u3bQEN8Y7POMQxhjFs67hEs0TtB2HPXqubK0kUXn3lAKG1MTQhi+HqcJUX365glp9Y\/GdnHafnS8Ze7lSyiuyhbwxNqIdfdqlV0BED1quw3qrmxJuzD1Tt5JN645FSa7uI5zcaLcjzQdL6AOzYTN3E4gM9TFXEhl+tZnzdpfBTfCdKiA5bO62lhDLuFsPClojhEKy9OnI1AVLOuxhUo+kHEGYva6qp4aWZE8AwkAZdiwvI\/LCyBPfhybHM\/QfXUKNffs5Sqv7MtvAoXAl5VIQccfb+PahwiYgy7C1fIwVP38sKhTBCeB9rqh7fdl3FpYWrbM6UR7ype2+u5EzPLMUOgLSoSuD1RdEUq\/fZzeLc8RMfmiEqnacrNzWhA6qT3LjYbgGEel2Hp+rh9xkcpDW2hhlKIfbVOm4RX4mzwocrc7VaokF3pkouPU2nWJ7dYqzFg\/+rHMoMcjIyeCX+puiBJ+wFj2QTxRDTFSkcVvt1lulK7sn43yHEEJJIyCad2AvRwEInOlFum41m3LSnssow1D4MmVNS3T1MN9eRtK4niuBZwx\/vB5v5DXx\/OLOhZdWZzi1FUnj\/aPkq5MIp6K6LrEeFB1A6B+pxHhnLD6fnRrh9LV0LgKbIYvx5kWDH7AgY2c3oDYhmXVbg1PkdnRjVQGmVDqAm94YkJrjm7vCVCKXiP2oSbdXu\/VMb1WkEcbPhT6T2PaNpMKKwO0MCj7cFxzjP\/EW2S8OZqlBqC5WOeZGJno4XKcG9SbMw5A49fWDq3P2qvtnTNW74kl2igTr88sF+UU2K0ljx0zacjei\/e6CnMmsWr+OY2tZXFR1yv+QHslJtoioLBJUQq45+XGyblvIwVSIfSKFUvm4KIiLjA7eoYEU654BDZm0m9LfKQn8XX+n2isj1Fr2DnulsbEcUPwzfa1cWjpTvlGdbKUH8ivlR5Utkha2Y7b3lsKzSnqrIxbYPvDOguObFZ67J4AMjEHkMwAWpg\/soW5BMNWBhmk1RHgazIrB7rCcP9NeE4xGjJpiEKPZGdxn5eA1GDrQxn4wlOk\/mHwGA\/aZx1M0pqRa0t5JFipg\/aYTiA==","iv":"46947f1afc9d21cf45dab5d38e7ecb1d","s":"d861c4bd196ea9ff"}
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