Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
{"ct":"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","iv":"385fcc763f2202047b88a1396ab5a800","s":"c7363c32287d3457"}
Share your thoughts. Click here