Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"1362787fe184c7b18a2c3011ad43a41d","s":"06b12e38d98d2e30"}
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