Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"e13aed21b9c520fe03e6900b1a11e7c1","s":"f606731ede56ac19"}
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