Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"66d23ca38d920551d728896eba76bf40","s":"90a93d3b2753502d"}
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