Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"796fe7034cab15283b87aaf9d0f74530","s":"b4a707748864fd71"}
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