Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"4ca5e0fc843464e421349c42bb45153a","s":"ffc6817a96a9b623"}
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