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Multichannel

Selfridges tackles gender stereotypes with conceptual campaign

March 13, 2015

Window display at Selfridges for Agender Window display at Selfridges for Agender

 

By Sarah Jones

British department store chain Selfridges is breaking down the societal and sartorial barriers between the sexes with a multichannel campaign centered on genderless fashion.

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  1. Emotionally intelligent companies offer better customer experience
  2. YouTube launches in-video virtual makeup try-ons
  3. Luxury labels damage relationships with China due to unawareness
  4. 2019 luxury spend expected to grow highest in UK
  5. Day's wrap: Audi, Skincare, Estée Lauder, Sotheby’s International Realty, Departures and Johnnie Walker
  6. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  7. More than 50pc of vehicle research done via mobile: report
  8. What struggling fashion houses can learn from DTC brands
  9. Shopping tourism, Sephora, BMW and Hong Kong - News briefs
  10. Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets - Live news
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