Marketing
October 21, 2019
Snapchat's Dynamic Ads are designed to serve up more relevant products to consumers. Image credit: Snap
By Sarah Jones
Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.
{"ct":"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","iv":"5d7240cbcb37a12eecc81b9abfa8b956","s":"38e21ec8529d5b3d"}
Share your thoughts. Click here