Marketing
October 21, 2019
Snapchat's Dynamic Ads are designed to serve up more relevant products to consumers. Image credit: Snap
By Sarah Jones
Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.
{"ct":"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","iv":"b9cf0e0751703f51d05fe5c58fd438a2","s":"e6f3b2d45ac7b05c"}
Share your thoughts. Click here