Marketing
October 21, 2019
Snapchat's Dynamic Ads are designed to serve up more relevant products to consumers. Image credit: Snap
By Sarah Jones
Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.
{"ct":"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","iv":"4a95af11f320f818ec64020b18b6c691","s":"e83a0aaf50dab4e2"}
Share your thoughts. Click here