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Marketing

Snapchat tests automated ads to ramp up relevancy, ROI

October 21, 2019

Snapchat's Dynamic Ads are designed to serve up more relevant products to consumers. Image credit: Snap

 

By Sarah Jones

Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.

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  1. Rosewood Hotels to open first property in French Alps
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  3. Genesis continues silver screen run with ‘Freakier Friday’ sponsorship
  4. First half revenue falls short at LVMH
  5. High-end market enters ‘slow-growth phase’: report
  6. Off the Cuff: A Q&A with Ponant's Samuel Chamberlain
  7. Femininity centers Miu Miu’s fall/winter 2025 campaign
  8. ‘Portraits of True Brilliance' campaign leads De Beers rebrand
  9. Swarovski taps sportswear partners for new athleisure collection
  10. Luxury Unfiltered: What luxury clients want but rarely say out loud
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Off the Cuff: A Q&A with Ponant’s Samuel Chamberlain

Dior charms shoppers with Lucky capsule at Harrods
Rosewood Hotels to open first property in French Alps
First half revenue falls short at LVMH