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Jan. 23, 2020
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Marketing

Snapchat tests automated ads to ramp up relevancy, ROI

October 21, 2019

Snapchat's Dynamic Ads are designed to serve up more relevant products to consumers. Image credit: Snap

 

By Sarah Jones

Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.

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  1. Elevated moments differentiate luxury experiences
  2. Companies should play integral role in shaping sustainable future
  3. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  4. Register now: Luxury FirstLook 2019 New York Jan. 16
  5. Gap between fashion leaders and laggards increasing: McKinsey
  6. Presentation decks and agenda for Luxury FirstLook Jan. 15
  7. Travel advisors are hottest new thing that never went away
  8. How niche brands can compete on Chinese ecommerce platforms
  9. Ecommerce will be biggest retail channel by 2021: Euromonitor
  10. Prada, Richemont, StockX and foie gras - News briefs
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