Luxury Daily
World’s leading luxury business publication
Nov. 15, 2019
  1. Introducing Luxury Women to Watch 2020
  2. How Gucci is making over its client service centers
  3. Burberry ties with Tencent for social retail store in China as H1 revenue grows 5pc to $1.65B
  4. Chanel blends aspiration and reality in resort film
  5. Current retail technology and consumer behavior not yet in sync: report
  6. Moët & Chandon focuses on novelty with a Champagne vending machine
  7. Fashion designer Prabal Gurung throws the book
  8. Vogue France launches first makeup trial on Web site via augmented reality
  9. Barneys’ “endless aisle” approach supported by beacons, personalization
  10. Wellness tourism primed for growth from men, Southeast Asia
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Marketing

Snapchat tests automated ads to ramp up relevancy, ROI

October 21, 2019

Snapchat's Dynamic Ads are designed to serve up more relevant products to consumers. Image credit: Snap

 

By Sarah Jones

Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.

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  1. Introducing Luxury Women to Watch 2020
  2. How Gucci is making over its client service centers
  3. Burberry ties with Tencent for social retail store in China as H1 revenue grows 5pc to $1.65B
  4. Chanel blends aspiration and reality in resort film
  5. Current retail technology and consumer behavior not yet in sync: report
  6. Moët & Chandon focuses on novelty with a Champagne vending machine
  7. Fashion designer Prabal Gurung throws the book
  8. Vogue France launches first makeup trial on Web site via augmented reality
  9. Barneys’ “endless aisle” approach supported by beacons, personalization
  10. Wellness tourism primed for growth from men, Southeast Asia
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