Marketing
October 21, 2019
Snapchat's Dynamic Ads are designed to serve up more relevant products to consumers. Image credit: Snap
By Sarah Jones
Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.
{"ct":"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","iv":"2717ac002e82474d5c4d248542f991fa","s":"12dc580bb238d8d9"}
Share your thoughts. Click here