Marketing
October 21, 2019
Snapchat's Dynamic Ads are designed to serve up more relevant products to consumers. Image credit: Snap
By Sarah Jones
Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.
{"ct":"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","iv":"f85da65cc06901742fe3d3e3d26907cd","s":"40aaa1e62aab21fb"}
Share your thoughts. Click here