Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
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","iv":"c8d4196ee2b5cd3accabc680d936d567","s":"999a66876a30d256"}
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