Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
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","iv":"eef99bfd6f782350b132955dad37083e","s":"582d1ae101bace91"}
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