Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
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","iv":"927580fb2acefe13e0ee86db5afc98ad","s":"eabd00b0a1a633cd"}
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