Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
{"ct":"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","iv":"27cb68dba0e8c2ae7d397ed4deeab10e","s":"b6800fcea1b3ae3f"}
Share your thoughts. Click here