Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
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","iv":"22afc657c1a7eb3f26e6053cf6053f4d","s":"569031acb23da601"}
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