Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
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","iv":"bc8ee8a2de27077dbe9e8df43a0de4bd","s":"eb344f6cbbebac43"}
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