Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
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","iv":"97da871b2b408a421a789e999afe5612","s":"78af7792ddbf26b7"}
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