Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
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","iv":"ca16e69f1efeeb1c975115d2b6be98c2","s":"d0d79b688fe76dfe"}
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