Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
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","iv":"f0f578aa5632b1413544d6130c66b48d","s":"e2f7f53ef3989df8"}
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