During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"7ed26a5b2f6fd8fbcc59050fe22238b6","s":"3c8cb9374b97b31e"}