During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"41e95641b9f4ec65ff4cb662588011ed","s":"26998dcb40e41558"}