During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"c91da04dd1815eb1bee631757c6214d0","s":"bc9948c17373f25b"}