During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"336ee59344c7b1cbbe5e7d2009ef2941","s":"9b406585d803eecf"}