During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"f1c366dc7adb9f3fe3dff17353d4e480","s":"6854fc60d02b8c6c"}