During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
{"ct":"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","iv":"1a8fcb601cde012736df9871ea3d46d0","s":"a7941304e1536748"}