During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"05f1a53330d8a07fc617350b84b31cae","s":"bd1739a966fc1ffa"}