During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"dc273406b396308382ff6a3c81a0e6f1","s":"d621147909371e26"}