During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"6b619cb63588a908fcc54306f2bfe00f","s":"6be097eec92f033b"}