During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"6929a0eae31654d8663ca6370360a036","s":"bb6fdd37dfe9af14"}