During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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6+6gG+yaQo877+PHtDP5s6vC\/EQc4rrGK+cOeyH0GVQXnzYmV+rxjalw8L\/WPjapcweKvajJHMvljM6K3gTtI0EqP21e\/pulhRcf8IJK6fvHPGo0WRZtJH5UWs\/DjQnsRqHX2tJcr2ZJP70woVsIWFmuTO3HGzfPzYaf+wubS6Wes3vHbdQK8QlbNaZjUofRG8Mr7KCatdcuSGybd+qZy3q63rd8mLoZtAr+8ik7bTUnzoeUXZqxXSYk0WoNvK0sgo3CVEgCF3z\/uksigkTBG\/7C6o+QYQ5DyclOktnIxeJV\/fltlxgNNKbsWMBOHyhe3ve\/GxJ9XfUOO9rwFs4AssPh8Nx3wMUOvDc92vhRMhg1WEAX0Qgsmy4TI9iUonrcXuJSw8LuXe1GDrNJenN2jfHNpQDmthcoZZ4AHz+bOHynGkRMHyCsugXidKFRdgtPI8qu6j5ZNgvwkWmzC6NXTph+mpUxJa6We+yMHk5FJn\/G5MR4ziWlQm2wZelvH9Lfz89727\/RWFxqW0zhyp2MliufQVxjhA1DY1eK1NAkPCqUDH3RXmnRJZD+KDfZBF8PZTzG9MKstZgRENmgt6nCshM2oHfqkclb49gH02cufOpXcNTjqtqnGwA5OTGNizpNy1E12K8vWvo7QUheQcc2Jfs\/rPFWggOfPghr2GIjdPrQH2jYTGC6sWzp3GJSce57wcEkemvHEzFQbr5gUf+finFgJRIZTZyZQHbzpwsCsA5BbP1G6YlzenlK+bLM\/JXzZpG3LcrFEiXIlBIgakSAp\/89ghHEcC8J+7VZlXX7SDrnLyuaMCqvKUbSmyOvo7necUHjxY6SbpzLdD80+ZfpVk54nFncMd5db25PSjN\/eT6crmuggFEwOBgJw0tQKBy6rebHJ3lYfK8vehcgamjUwtqPP1aAtmZ1IKUGReqdyY8\/GYSnlZpx+6wZEofyNsBMJfxGpTV1SBk2Loza0OY07\/WzyMpbnRGLE9pa6b\/23wKScBTy6PdMWORF1OMl4sSH\/w4MbPzcMypk7aJ5rEIKWuwDMBC8aYZtwuJ4D4Ljjt7c8+GUj+H6gjNkERy0XcEMcDADV\/a4+3jJwU4NmbMlZxW3hT479d6e80ORC7\/SHSFJ7f8G3lG4kvYsl0I+BHku72INXF00+PqMwxLWQePtI1KrAxZI\/cBd5RUYnfmI8T5uUlJHtPgEKBXG\/skcyUPogtKCU+mqaaXS\/lgZA\/masoqp0VWQlRGVo+Ku4WwG4AmK66UnriH3yKdJJ+IiKK647yvtJn1N3fQ3IXlSyQzCpHHoolFWbxJtHDm\/MEFyK8+yBjJ8gpm\/aYMbKS6MXnI7OZowD47bs1ISdQFS\/Jl8aAXBGbkmIBn4CQwBwZafOal8Tn1F\/HNNkoNouAI3gktYivu+emmjGwMh9UDjdCoOwFdt7Qb\/bBSVoCFSf2NmDqc6QV2QtRuLxNuuG0jXEaCABlQ6cyNt\/+7ezOjn8Iu1jdIq4R1Y7r25UI+1rKo77oixjxylo4XbCMZQloILSj2WDjwHtD1IqtGdBYUsScBmXc+XJUumnj\/w4uXsRU6NrXOE7WdkTSOUOLVAt71+oMHS5\/AdywJ\/CDj36GCxAssUpFIT6lYusY0QqwhRq0Hzfl9tQQFwoMKeBct5PRXiVF8uf1aMzDqJ+D5W5zZf5w9AG7UwBsj86Onh5EwaDjUUqm\/cNRrOeUxNxi1c3Q3PqF00Foont4bwUnzMpXfhm2OMrhjwoERAeQMaS5G7L0D8hQStuBOPxLkmFIpPy1bnyyolqgOml+ILSNhHUyxjfP\/pjOwL4O+z4zKkvWXD7oDPyoOmgwt++bmD94K1GeuOX+zpVbxUAGil4nOEUa+nan9i9CeBqtV\/Cd42MiBRrUFNoEWmgRA46rtGfnFnEWdivV4idAToAr\/vDCHUb2MnUXSLNWXaEHjQJuQaiif6QfPOXMTBPPYB2HpwF31R0KBA6pSWM52EY\/qW1cjjTPzq6xnSBnRSHk9apojYzC3tNq7a3M6QmVrVnna+B2lS7BxZbHx0OWUke2wDFM9Gp6iGo4yjROcQPjgRvkEoL5\/1\/cw4LGaizgr4o\/sqNaVbFCwFCda0JprDvnAdTVzdJw87Hr7xnKQF8AXvMKvbb4SV1U9tMR8UdtyE8m1iLnuoHAE4o+XzkffvTph1ULWT0Xh14NWZnZ15pKKtl+9lb2mbhwrgaksUerSeDBFk5z\/PAi0MVDG+xQkCaWkjwH6MV9cCpZOpmUQ+Bv99syMkip32WcyzA5hmDIHvYs8Yk7+g2yAAlFQu9tvvHfG4ZDzTXe8YxpbVa9wJZjIFCzNgj6uxV4Edu2bxCtQ70cBa9pnICq17Ma+Hbnrgz9OpGlLcLKBr5RQrfGxFlxCaDUWLnlY7YOfBqoao1OUGWUmWA54UgdJotga2I9HDprwasPCvGBy3AxI9anNfJEg8ejqD9GEfHswczylXXjUIJ7ASL6wwg5Jtu1SYFp15nRoUf7ULCUXLGsmNyhJO54qIebqYch4\/94mQ8R5bKGBrNskFQAVAeedvAmTF1w925BNDiF1A4RGjDA9I49oeqX3xxIxRHjJkj47TtN54LLMdpZX8zSH7Wyh3yfzFkEfcOkx\/07LbyvCj\/x7BphHWZZZ5LFyrmOXjTFx0wpvbM2SxGemq7OrDG9M4YmwlpDr0pCmHI9EhZv\/JRGxh+OzWi40tER4s7S8Ldw31r4pFT+kSUKSBVBCsOwAKxi42V\/Oj3ULcJ5ic4CQMag6vqs\/8paQ7aFMl\/kRlf5meaCeFVnRlLj380TXs8ZqehJNx\/BQCHqNaA3QN6leKvou5YSBl5LsyB3LVSR+IN44FHHmCAP7N52v9O95jkbSLM+cLsbdkKymPCeOlJ\/azhEzfO5a5XrQiGBCDTeTINZnI8NEwktNeEp44L0nziJuzAeGEI+D7eLbVwYXc30TmBLQeQO+EgkN38mUGrkPBUHXRGqB12LTdNBHh4YH2SrufOIAb0l3YGLbSoAgQAkiqDpb0lZFyq14bn5MVxQQqSQUukBMDDcdGme\/Z8Fy6xtoSK\/Ffy4LgFjJh3fKQpoOGrABfAuuNQFt5\/7q7nXJMrc8hguiQOXVZ17jzdM3c5N0OzGba9bNz+dYfvza17gZY6RYpbR\/wPNivUcYkY6gt3OyIgCkj9\/Hiriaulb5GU6Buvm3C2GnAv\/yZ6QgAkgVIkwNJwA6wSzbzmBkoBDxcZq1ahww0VF3A1YZxo14fsCVlMy3\/hDyQ41tldto45QMAdpE7GlbSn0ULjhDrVbyuAfpU+aoQeASCQYzQVR8VIwIWrmNo\/qjfxqQ79to1kD\/UlOYul2QOjxCxOh4nkg8zYuPMtvoWvCOBkFzFjXzMNwS7KT3ZbLZtL\/QTVaO8IMd\/Q8UYirEJF3AviNeJsJjzrePr6bYQEaiNWCu4Qa0SnGCi3OVwZf9KvmwbgS3uUdwcOsm9yBSCQeA0LC5o6MDHhhUBu0rOJ1LrbgXfJkkGGackvA4mdTSUJpV7jx5LTXMDewTv03YPPxhs\/ohcTCqyf5Ljl8mDYRW2WGlpmoIplb5zU5artezXWRSxcy\/AONaUA24WTQkRDHZ++8x4qJoBHneiX6umk6FHTldtX7JgFsjStchix2o0oLmZrbodxdG4RyJs2GMISiMNp7Csw1g+atMLWwKb7cw5zNFhtF83yTJOIX6NWXz6N2nLMZOJk9gXrI+puKJ06Cj60pL8TUi2VqsCVSTDQ5mxfwZc\/m8RurHCNMO9jySlHS5RX170Q5TFxFt5AyciM8Idk8xK64sJ417QLjx03aGb2kEQ68phpLpYDMp8tERfxLY2unpcmSHLg01Om0l8Ko8o12CaRePU\/1dOIcKD0MXtLyeiHTmq6UWy9nHc6pKCd+5ZXdKDJIcQMLHbv9nfJz8rLrQUOvlfpX73wDxnn1l7t88k2dMwGZiJXeTW\/SNJ5+aBmXW9ywOjhBMHDslpY9qZwLyq8xPUO2EHCGNQZF2YjxWxCnQJkHxGzBngIOj9eS6YHsSsM1A+6p6387IvAk8YwJNLZPPAsvNABAzD4UOv3DaRgz73GzbFX+pyfFG3C+PfkuH0IxHBki5R+2Hwg8Sk74vuCH38sI5OPhmFLHC6btNP+SAt6lmOSPuCh7dkMyZZGo4OMEhZEOeMEtzL9D7bBdnelDh55y8eK6N8KUtAp3TddKw4kY7xZ3V606clJVtls7oMJgXpV9MU4xOtxHJUKl7f4MxeCMvU5qPAqScbinsTfDCx3LKRB4fYYDnes7bGVu2ccKW830\/LTNQp4Tc1hf8G\/VjbbvwU1hMJpt70EaO96VCSTN4nnH+W8v3dbI+hHJeARwEupnK1\/qYIJLabjShQc8yg0mLn9CTOpwlniEdDWRFrN\/VfBgUZl7\/heVeSH02gNGs+pKFQXsTDpmjqyn8BXDwbnkWQybWgTBtux9STEn4H9J7etCsAjZ9iqhxS17LvpXfThsGB9HNFCaiO8gfcNbgjzhHMHIRm8AYgT2ZlQ8LKsc488Y\/BetHhAeAgmLka","iv":"0985f5176beed835610e1ba5891bd9cc","s":"e0ecbd46fc83cad2"}