During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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nmAXkcHcc1ZqPNol+b3cKrhbd8nxiIPd72levgGAf7jdM93EfNBoVl864uaRB+1JhnEOAJxdPrrjzcrbFexfdMIHrOGBrrjpj74fctfWbBh7MOCJawzBnoDPaC7T0gud8Zw+HUFeWf87gL7jsw8howLeNdOWR85kd3E6nFOUXuolnRMujY2ZqW2JPatcJ8RdTkdXUowH2w77Gd24K\/iaEVd3GXXa4zBrk62tgSSMP\/kruRE2F7VVFYWI2pY3ka\/2BUFvb07VE5D7XPw7TEsGjJ7XT9HhA8MTUg90JrlJfrPi5L07PHdeuRFvyfJY5veFOBrjHLbFbFcX38wvOufm9fNYDfr9xQw21SawAXG7aWWFYbmacyraVFzNRH4cyaKDQ8iXu5pMHp8pG9MJdhQpuuvs5ImwsMmTPDvhM6TKOs5poFQ3SJZY4d8BQf4Ut8Tjq48pACfHwLWn7m6\/YKEKVvPnzYup+xJ2ODtgwvE+McxDe9zdBI0lhj+tdFN96qcRNoSq8dN1fEX1gRCb4ZFTrCTJmrWdMdf8uO4Xg37BmCE1XZPJwl34PP3ZXTNBlO8eJoHCUaN4NUEAGAGweCea9d2+6e3BgVItRVYE2qhlqpWCJUO5GMhMMVVG8Y8o0IhrpXFL8cnVG\/c7oV5xmQJXG\/IvP8MEejgHvRU54dx2ViYuoVKTB8K4R\/2HEHIY2aCZkiVVBWxhWCCPJ5AiY1AjGS9khqOidaUarQOkCdr92BMmLDp0xOzoM6I0VHTOeCMPXJJ+Mx55m+X1Lfb4itmjRsKQZDddzuomDjRBr5Zrp4nZhENClamOla2lkQXh4Mrc6abGipmE6VvHM0zHW\/S2dLB8JW3iNCO+d\/\/WMzurfGx9z1DTpjLKUI1m8NO7hkmU+I+0xeTp1MRJYQVtXAl8ooAk7kCpv6NGNLFHQ6geL5oQUli5LweQ8ke8lY0OCP2Wf6RrzcvRWPd49VgvL7YgDxpud02HMnbLjO18d6lhz1JWxNfybsyZmK5ramGUQw40Xg2CLGG0xa7m32lwR7AHbx51nBdCV7jKbltO5E1hJLBFaNZG29cAqhQUhsZrg5SRdC1t8rqZ5C1d0GdXiwhx8D25TvG2Mh6b8uZWV\/upi\/56K5j7LBkybN8nEOds5tydpyvRXaffKn11TCza2V1TdnNpiqbGv3MuXWqSpZ81UzlaGvrRs+VvbXQAjZ1tfcQ8cSYd2bSlJl5Uji7S3vKl\/UqMDd\/P8\/B9I5mBxl9TZbqwA\/aRwCQBCxApcBQtOpxkFr8fiadrYbxt93UHft6idFW6u2X\/5WJoxyUPjvgyYKk\/RijXTuk2aggiWNs2V3NdmPj1iPYjf9dcmXveQI6MBZeyrH5oI3Vy4NzGAW7tSfJABRSabQuglmTDkg8UriqRAjpdlaYfiFFDfVNS2eg6nA1kSp0o\/6ZWdsqgvciTHstx4fOvUMNwX0\/ZXBGfRfu+9PICHEpMo18veHDNgHW16RnXmAVbV2EzTOwpQqNbjl6582vRAZ84O8C2D\/iY2J13QzYBert\/V0YWmpCPCki6uvaBXrja5764LQfEZgDtNS8BTgc5Rvxofjy5Hw3+eNuIjpgdvuw\/SMXnRLktw5H0HPLkxTsJlptnvh4GaOUbQaG7phKRXpOczitq3sKSAHG1D7LOoo8Eaq+5TPjdt9X8AwkMaFrN5oB0sjnRrYE5xL5wXi9PO9vD2\/ZXGx07WpyfROVRNPT7rcqgz+yUXI4VdojBMib6EEISYbpnof6Q9fQXo7KmB6axDAjIkVjk9x2WHk9MDdS5WWS4kGRsPYSCE\/ULwjdRaKiOqTmujPX3O22q8sgqvZZwvjsr1VslczclJuqS0qCO4j9Cj\/2y\/dq8yho+eY6kCejRpCX1LFcH75KFXg6MSkxT47xKpNcc32or4fdjcYjMnhCNiH21pfymG1M07p12vVC2vObZgxxjpAVr4uQ16Bl9Sw6ZOJjAvLdLuARKl0kUc\/59a4m6Dcrg0BE3OmOClJ+kuoDdSH6o2lv3yiN0EJimsmiCtGzKa3QoTZT37\/wIghn\/vTimoJcq\/ElGly4WkIWNjCKQ+2loBtwfNCQXipC7z0VrzZLja92kbG3416SoTdanSa7Sf38HiexMt8KIWJAzui6pyOJWLyWzz51cW0n\/TIY4MsQKtKIMDVVkSkhCvPTIIYrzUGm3sgrfjYiYLxHEbHYF6NGfxx9yR8vGox5qECfq5wWNVkEyugUg4rYO2jVPABrzb1eeFinHOimBHHOSQmHH4tIyQouLP01cYdT6DOPz3qFp+kwtGtWVmIq8WRCuZGgNbXDpTl5uhBBTjstJZMTiGYRsNOLfxL85XxYgE53nd+LMy60G5V0ZtNQkWmZfiZ62uJkbjKjyQisE0aMPMEYwwxXc5QpjjYMAlcrKWlMQiYUiC+v8SUJ3YHE5sHmKz4YmKUpgBTyNcxx8katzqW3qUfzYmki0fBq0rF0+qv7mIwozC8fIv1USsxslD2gF2xs6gR2nKsIaacHmT2nUvi9qBVrzwL56XmRxP8xeM6tHUesQnyrXDBWLq4lCbknwgaqOn0DDIqQHIKJzxZAjmywSUgG15Et+zqRcLqbwi5i0xnDBUqQtal1VuhX\/dXO6Y6E8lhuxlhJCWzNGbwXx+bquLk5Fki\/8AQlv7VTnOcqs02j7JOZnpWKhqA\/ajRBRpNNfISp6IO6MPlaJDRH3lCuy5nz1M044XUaCz2Dc\/J13g\/7EsNT8le2VKMR4goNI\/eOZZHIODCL00+zb79FsXnSiQC5nPELvX6xbvrNys5GFQ\/BkLl63kzLf7nFcD7jO1cnIDjEHOnrf0oY\/om8DCFFNPnDtPQKgMaEBAw5B9caMwomD3Rtp7Urwg6Kt\/zLrJ0FZtLszAf2atG3JBCgcJPdk5Ami75DjVflUQAq2VJL06JZgd9eW81\/JzH4WEd4lpcESnMWHYCpcj5lzdmxPoVdXM2QwkW8\/nXc\/rb2Gyv7D722WUkea1QXLFiNsMzlYJ1rUDD5H3SEkRgU2zhuryczVdIraJLksNxjZHA6fTTJQTewtPCMb9BgiWPftoqmKQiOTAy3wUKQQk\/CAboYURqBLPUBVJXNPHZ72h5pWVzogiP72j1KiDGYPTGK4VyHH4gM\/NosbdjSahT8M6TfctQYO\/xON03JJQOQwkLLk1HNEIizRNAYVBAOXAMSsScjEh\/+2z80hbn2cFXjCKtY4zqvRDrp52v+UCjBojP6pDediYzVoMncAny+KF1XCVG5Xo50bobih7f3RDswbdxmmG+9nd8TG87joB5LRxyVIczEZdfMRtEJeCk1ws362yAT6R55FdOizZIFgd\/ldlLvyeT8wfPPtd4Kka7nAetPGHqTpvfba26LIEmFdwmh2o+ruL0fTRGVbEPUdkkfgvcVxb5khC5yxgZBx7dDEw5QksED0j26KwUb7m6PlbTJCL7wy5GUPD6StIlggmUTU59HZyW4awu5UZqDwVtJKSqCa+yMQWFqSghl2L5F8y+Ij3cKZdnT\/uwc9iVGlTDq92zrlHkfbIZIzMMJ7j5Spe3dDg2jdlNbIr1iznyeZnkngyXm7leEZP7qIN3zUSmDHyBtEpix4fQi+Z+Uvo3Z46zAdyOM4ZW9qoQxUbwdWRfbeChV76FG+xdQrS4AgYPTCqj+t0QAzJSJOKNLX\/\/JjEu2klHtE7AQJp4Udl7G7nDuxYgMvP1dIpnz37kcEOIYKEnJeAFZh74BbKHmyD0q1JmeAyoTLlUhArOD9tU11arzKcweU3Q9AxIXNoFpKy01pWfQFTWNHX6isnGLFHBDWgedqoJEvTCYkD3S2sX\/LfN2nZOezWZ\/OwWPCOA7vc71waLpvR6V36z7+1Lo\/o27YF+9u7mKoeKlgpRyO1dHgVDyD7AOekZsAkijJhxaZkly5cCnKvS0\/xfOh2yumlBFv6fLazOM\/zzqLKg9HIFyRQDI\/U6zjzHB9M2xkmwGpNripcyih6KlYzXun\/MJIZxbLgXC5tBJvjAKqgqsbhqf8opcBdpna2mTl0Cv349r7ol5BSAaQy3RfItS1yKXoBDBFHbl648Blbby\/JyPq72f4f\/BfBCX9HPpvdnChLvI1txsUFXfw+gWIIOR2r7VwC6gsf1Qaw2dwDQ1su3BgM74sBL1OQaUCyTvX7p2xTZfOq1MS9Na0zIEBIGJYvySPQ6WRiiSy2v7ZcfH6dWZoXKqZwD0svOCrHL0AB0FP\/Xvv\/82KVNJlsurMj23WCKU7FJ0dm+IRcIgte1YjU7EkPFLNg\/xr5dbkzgoxTGqyj8bUxJ8nt3Vc78EzyanlQSd7kZ1u0pszpaIa8bjeyQKpCo6cbk8uDkUHtJakbigtd5OGxP0FxIJwv5rxuqm0shMLvh906TLhmGu4SJh58Ukp4FSJZhC1mRbp3pH16C319KdoXliWDYSpoiJfSXxEtCGXdZOFaX+hQgnhliuqnqJX7\/ldjsv9DUSgzDMfb++ieP6uRREBkGZlm4VHeCLL56e3Ye54npdpK53BkPwmNBF7\/awHE1UbDkx7g2ZNQmC","iv":"0720816b9d16c5a940d97ba32c9ebcab","s":"8829b067366e068e"}