During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"80c05c74139d0db1abe20faabc03a08f","s":"69df24612a863465"}