During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"ae5772003dae1ab78b486513a454a8d1","s":"f91dfbb18ec145fe"}