During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"7fda5065a01617b8b22a6366ff93a73d","s":"7165e7f3311ef32f"}