During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"a18e0ed1f87cb1f75e55a0d9f37a94bb","s":"da12813d8e12adb1"}