During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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oPGs+88DidbrL\/CmNA0+SXAq9agA2AK0K9HdRI\/9wRkwEegxdLxh1PyVaMQQzJ+BQ+fi0Q\/kuo\/47Qo\/14pkeOMUeTG\/oHWG+Hez3XiVKv1bBViSKi4HIpVrodQhDKEOy14WaFDE3BOy7A15vyG77PJQRUkfbRiXo79XrHz9tQn6o0bCLoX8dc9SsZSsQ1OTmyGHeOHWWzrqqvc4vZldB9cKDGmc0HIVrG5Cm9vvyJMCOdvSiKYjHVYu+ZJNKGw9zLAFT+y5DFzvHPR9MIc1anc06fMAC1CaIY0vkOrkhbr2bcvZ4gM3UQvTYxzUCrD7AdL0DqFvsaCAyK+gjbfRyLDlbYNr07rdcfo\/AwiHFE+stTvaBaZaPZk24adAFx6rKvGxWW7XKuogKaRx9GP+7kNd10TyvhsEwr71RhHISgfCIXt3MnrMxuhBZzEBlvB84u8WSkMImaPdZWLmz9iXWelx7BCWdaJ3MA\/sbJplZ3Cm1eQigMff0eQAXyzBR8kx924DzsBJtrv8jqa5zhJcGxLGLuQ61PCmfEPVLDUfriEcj8KsTvVYh5LKWF2DsOpwNGHBKy8VZ4x7mKV6WPmxOZCVfosZsBE2qJkhl7zZP4WepQX9rNEcszMXuzbkSQtgDeO36BbSUVeAZMbRkq1HkneY7Y7lQiHDHXiXXtHoVZbB+rqkqC48w8YDXZfK0vQVoXCV\/meVWYQssJug6RLz81IC2sicLpWPaDuvTNsSmgk3q\/WTTif+7d4Ir0dYg+vln4HiJhO8WK1EhoP38gF2DnEjqCBhijSOezZeLMT0YdNEE3mUy7w9+Ya2l1fXYezE2WLrIuimLFFQDrimbmu05w6Rjsoxi9KqkSmAZk4udrjd0OxVvq9Ka3jGBwBTj3fTuDeHZmx+zmF832tPw4s2G+6lW00QKz18WceegsjA057iI2RI3S+xEbHLJVKBlSJaU5vMYF7\/b00Fw8mqvkTV5DGRGht9j6BFGNcrbisEPFTJsfCZNzJuOLnajP1Xv4uX6dmuVLtoF3J4+8N7\/bK+xlKbAetg7uP7qe0dSMAMpjR3wxx556QIQ6XO2ID\/MP6snURXYgD19B\/fEmPpalZHVKfuZ+Y9xdAaCsJ7PgKkOI2RCnzLZ4WAbM19KEYHS0odleHXFW\/UXoT4Y\/5fYVDXXGF6akwdKsOJTSh0kMVUawuRIvNE0Kpvy3KfpEDy9AYjbhUrM1CG7Eime7EuFTberD1vd5Wh\/RCRzmECgTAEVlrfvSD0FU+BJWoE+eApx47Lu+a\/nZC8gpzTiq5RH8QChXsaJLtf4fVOwAxQNhqaMLsaeqdbZa\/lOulIEt5y0bYEuyOAKO6rp\/qdfInGmySwQbZpoaBDS6BxWFGL5kNTwaw8Ic2+xqtWP2HYgXc2DAuzElyi6svBZJVSUZPnfY\/LA32Yt+1Q1pxbiw2AjdbF8jIcleY5eYzlZWXc+tNWp+G4mddw8sr79iTQFCN0T4y5IAxPbj35VXRI1LPd5aOcCr9fWnp+pYTvZQDti+5Jw11bMShwnbDCmwg01rJlawFrPqncLp3gAGv0j4XnnN3KENFPSJ0mNRsOPHN8G+3uJtrAdg1bXI5dWRpukKWY4ek8Q8ygYn+1x\/yzdBQML5Tnrle0ob\/UjSaaKrfa7ZDUHLD0VFFV4qdhUnMFhAFSs3sLwHn+i4cL1DzQz1eUfwU8mizOZosOKcyoRs2DvHaUQhxkRnTXP35hBbahiPUzl7gwqJPo2L5paeo69Oj76pcDT8IqnKULw1RKf\/7BRzQ4hIsuETNqv7vga5PBLxvBRbAZ4tq3tbfYouybos6QqDygMqpaqOjZFMSbVFS\/c1ddmpMhzeQqXxea6RG512fLjSn8XWUeA9fwQTJUeutGTWhXSHiq+fS1EinPWDVep3DFmfInXzs2Hwh32FX+6zQswCBKd5AavdXSL\/WgfUPOfiovdimqS\/t+78BX7LROrJpn3oI5Quo7QkBCjikiyKdlzrgvy2yoDi69KMi\/F\/ZNSIZ1KyR3jtrO\/Zcd731xGw6lO\/w35dyuWLhjsPzOLyD9N4OsGxgcsyTgVy3wAIhYdKj6+eW84EsletH+dryhw+5JwYIK22s1S9x1YN\/gv1IeL\/W9GCV+uUzw1MMux8Ncvk4Wezh68v+uOSfobpKLEWbUNKePror6\/NBPqTWhd3QePF+tUIPwLiINhSyNFk9n+eKiMUf6G1sh1NHa4N+Ofv8RWbTc8LF0WEgrsq5RIPoFXSepTWlt1eV4gPj1pKBpuEsa07GalAqjhwexvsGPD3eUIVBI+UoPbbFic22okCixFptGK4Qv1x2Znm0J0F9HgDCvMmyRC8cCaPBhEIMhb+pZI1gBcw4SXrjg86vqK0rRMwMG4vRfkphkDeAHwa+Jq5t+S1Kp6eKDf0LnP4Vmdz9wEWmuEzL8\/l4qiCZdkJbNySkSuwMMWPD1oM\/NNUGAQgQeyEUmGBiNcbFrbgJfSjU5GMSuXyGoIWM4D3wIu5rc7IZIdyuHoGgeMJBqsMqAQqF\/b3Ru0rNwOl0dMqMoscAN3p6nFz8aujGcY6toqgI2fMUFpgV+jUJHM2gXUl+k+tWx36dWeMvs6GeyB85Hbtlx1bUwz1WZI9FWhXHOnrXOUOqDMLfMB3lYcStfwFGOfOITY3lOJ75gaQWQ4dcWhNtLm4YOAry6EVQMrmxGgVYqmm8EdthjKyZLBKVPYo5ieECrMhcBbIuwHqK7XA5OP9w91PdznWVY8SXtskUkg+cL45siRDmhBaObzgMH7gri4\/bT5\/pGkzqCZO\/APguOlm9xCG\/4iifIRhVqkdq2WW3cXocpbDaNzHqWblbDclQ1PJOHy7dTTTJeGVOzXit6jx+o4wI2lQ8IpiZX7xnZxYSRwW+jXIsS5LDVZaOVg2W06BCnAGIxvI2sWLnJhk8+EXp2LQd5c8Ol1rawHooe0w+4\/KtiTXUG24vD\/E0VZu5ECsbdv7M\/KirJl4w7BV0ZKRztEMGv1SeobxVzddThKoG6nTcvo1gfZ0f9fkMXXdZZh0Pkm5pyVTzLWszAZcFVQ\/ARY67JN3uKmyfXhMWnvRExaH3S8+76WqTyAjAZ8ODVgt+n+mt8YYfjdcIWb2MhhH\/YKjvoKMsPbszZPKWCvaw1\/jKGjzyDdKXtyrGVQj3hHS2nEe4CpHg45MHbJKR4SjR1w0fIj1DsEulFrp5bnaiNNDj8o4yIEYVaV0J2EBU1P0L8e5lmiCXKH4TuGy2YPdDtk7QO9isTWF84p\/81HQDHI4waMWaoDO2gNzTi2h0X\/6fXl6LWJOYyW4715MdK7PuYLBRq\/zVkKYayulP9sOINHxlIr4\/ictuOXPfRN05rffYQdTJaoGrkQdqgiEHDY8MZ9t5Ct\/v1vdhAOiYSBn5WAYB2C8d4zl8IoR7DlmZTkttMP3uJGv2smq3aqZxvTyJ5f7TQ64OjYTaQQnpfH4dohFaIIxJ7GXE864kWltJo9DAEnFvCM3RVSuWEMdCUZDNQTgU2JdBOD5zrqfEpIpUZBSLL+Tpf\/pdjPYsLpy5O95QBQZ+0UWaueeIGh9QRwUZ2nsxGZYtsyDSyAwDn2YEoXKTZnhA\/GyUwS8YU1FtkVcBSWxZmLJxR7o75p5tTkttbvWVPMp9uD+gKwNBfl7Hr3Mem7Q80jcLuirgP3J2cbHLiHsRLcsZSYvktt1w601LztYzDpQxD9Q+8FfL10h2QYjcMuWB2ZcA3XJzQQvVjSg+yRFYJssWxpDt2f3MOgwQNUY2XPg+Cr+PIJ4vY+A\/zalbkfnG0FjfB9JVtLvOm8u9XQUfk+lMGvgmarbE0O+B0UssP9wxoWng8Rr8vVG10rOo1mLmnAyXcl0BdbRSKHH0ttYgClmQY58RktgE6NTgNUCyXVbP9E4InKiAqSi5jgwrNLuoowH6JIqOxASCAH5M\/E660P101YxclL7ZgZ626Sa0Vc5F4MBsaLiu51GPD3fBdJau1g4XR7IVLJdX6kpCvA1TwVY4qNE0k\/J1mqVhNjXCPeIETs52jVngwhAkWnzFUvR3TV2q+cdp4C4n6++09UexCbxE6QB7A1yWwhdleaT+MkZpQYqioX3jvmEiTk3zASqJAe5q2t0UgK00q4I+3Bf0mzFkZTxI4LLjzWiGXJLUGaT04ctj8uoY20+2PqsjCSKdBQzMiL9SvaHYlDuvHKvsg8mkV+KaDIf1RSiLas24CI0MgpvhtSdSn7jIdqIe1F+yK9xieRiFbJUXZWK+hnU1LhWzEhzw+38UJl1uRK5xQ0b\/OHLocxtoh6RTHBLf2Pd\/nhLdYktUbauZZ3EETKXBCH4MD2dtOajguJg\/BpSjgVog2UxdboUXp\/0CwLmuJfvM70n+Q2TJDcpol9Sl5MwiAmTJ745qPCOrrVOGapawsrke3L8eFLBhyWg0jBv3ftnYnGUPyjxGWRsKTYbsDjDIGpvsplaSR1M7qQESFGee2xobicnKNZNx7LqdxnmsQoxSQz655s01978HAGhRkUX4b0pX6CQ\/YNaUmfypMU\/F10BSuaIFIeuh+Qb04s","iv":"997bc7a48662b2ae69df79094e71ffc1","s":"2bb1bcbdd252269a"}