Marketing
April 10, 2019
Hennessy hosted cocktail classes to engage micro-influencers. Image credit: Hennessy
By Sarah Ramirez
With today’s affluents turning to online platforms for brand and product discovery, it is important for luxury brands to stand out on social media in a positive way.
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","iv":"b5048d7a1e6c44e42870e7d8fe7be0a0","s":"ce8197d3247ebad6"}
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