Marketing
January 26, 2018
Launchmetrics believes the "influence funnel" is key. Image credit: Alexander Wang
By Danny Parisi
NEW YORK – In the modern age of influencers and always-accessible celebrities working with fashion brands, luxury needs to be able to strike a balance between exclusivity and accessibility.
{"ct":"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","iv":"fbb2b0d0dea3da4fe703b6fd43445b1f","s":"889d975ec2c96f72"}
Share your thoughts. Click here