Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"1b9939870f47d01d5f887f96ac55c855","s":"648c4062ee888b58"}
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