Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"0a60579c2794769bfbbd7c322fb79b40","s":"c1a2090397b13474"}
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