Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"156a7c06c23968c3d15f8629124883d9","s":"291efb9a578a1ba4"}
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