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Marketing

Social media, mobile-first ecosystem has spurred Chinese individualism

May 15, 2017

Dolce & Gabbana's #DGLovesChina, a social campaign created by the Italian fashion house

 

With 78 percent of affluent Chinese consumers purchasing high-end goods on mobile devices, luxury marketers must amplify their online efforts to further facilitate mobile conversions, according to a new report from Emerging Insider.

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