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Internet

Social media needs to be organic to succeed

May 13, 2014

Dior photo posted on Sina Weibo Dior photo posted on Sina Weibo

 

By Sarah Jones

MEXICO CITY, Mexico - Luxury brands should work to create a more organic, personable social media presence to reach a younger consumer, according to a panel discussion May 12 at the FT Business of Luxury Summit.

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  1. Will fashion models, photographers and influencers become obsolete due to AI?
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  3. Kering to host new exhibitions for European Heritage Days
  4. Mugler to release ‘Inside the Dream’ documentary this month
  5. Hästens launches ‘Sleep to Perform’ in support of emerging talents
  6. The Ritz-Carlton makes five-star debut in Morocco
  7. Saks, Vote.org inspire action on National Voter Registration Day
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  9. 2024: The challenge for luxury amid global and regulatory changes
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