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Societal causes, Chloé, Nordstrom, Moncler, F.P. Journe and Printemps – Live news

January 11, 2018

Video still of Chloé’s spring/summer 2018 campaign. Image credit: Chloé

 

Luxury Daily's live news from Jan. 10:

Luxury makes direct connection to social media users via societal causes
New research shows that consumers are more likely to be loyal to brands who share their core values on social issues, making luxury marketers' reliance on a philanthropic image highly important.

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