Retail
August 21, 2018
Estée Lauder enlisted Korean-American Irene Kim as a brand ambassador. Image credit: Estée Lauder
By Sarah Ramirez
South Korea is one of the most important fashion markets in Asia, but luxury brands need to understand the culture to capture consumers' attention.
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","iv":"affac1349a6553a745760281b82f67e6","s":"2e055944dbef1739"}
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