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Strategy

Sports and luxury – Luxury Memo special report

August 22, 2017

Luxury brands can work hand-in-hand with sporting events for mutual benefit. Image credit: Ralph Lauren

 

By Danny Parisi

While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.

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  1. Delvaux follows city rhythm in ‘A Brilliant Idea’
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  9. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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