Today in luxury marketing
Gilt Groupe’s founder shares her secrets
Why do powerhouse luxury brands want to sell on Gilt? First, it gives them an opportunity to sell unsold merchandise from the past season on a generally trusted platform - most of what Gilt buys in is on consignment. Second, it gives them a way to learn their customer, according to Tribaspace.
Click here to read the entire story on Tribaspace
{"ct":"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","iv":"4cb7ac5a94affb5fe59ae41fd64c9d95","s":"6b74abeb25c1e1ec"}