Today in luxury marketing
Gilt Groupe’s founder shares her secrets
Why do powerhouse luxury brands want to sell on Gilt? First, it gives them an opportunity to sell unsold merchandise from the past season on a generally trusted platform - most of what Gilt buys in is on consignment. Second, it gives them a way to learn their customer, according to Tribaspace.
Click here to read the entire story on Tribaspace
{"ct":"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","iv":"877fa7035f3d64b4c8a82740f0b8ab3f","s":"6262561cb24f8b91"}