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Internet

Starwood, L’Oreal leverage social media for customer service, brand loyalty

October 5, 2011

 

By Rachel Lamb

Approximately 96 percent of companies including Starwood Hotels & Resorts and L’Oreal use social media for marketing and advertising, meaning that it can be used to not only attract and keep brand loyalists but to see ROI, according to findings from a new study.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Panerai docks in Osaka’s Hankyu Umeda department store
  7. Longchamp, France’s Shapers Club form artisanal connection
  8. Swarovski, Ariana Grande release sophomore capsule collection
  9. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  10. Audemars Piguet brings AP House concept to Miami Beach
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