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Luxury Memo special reports

State of mobile in luxury marketing: Luxury Memo special report

February 1, 2018

Digital expeirences matter, image source: Swarovski

 

By Brielle Jaekel

Transformation of luxury marketing and retail has largely been pushed forward by mobile technology, which now blurs the lines between in-store and online channels and marketing versus retail.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Gigi Hadid fronts new leather goods campaign from Miu Miu
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Schiaparelli begins Harrods takeover
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  10. Global secondhand market to hit $393B by 2030: ThredUp
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