Q&A
March 3, 2015
Affluent consumer with iPad
By Nancy Buckley
Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.
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","iv":"22fc3ced132884e327d3dad023137aa5","s":"66bd4ae992dfb15d"}
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