Apparel and accessories
November 14, 2017
Stella McCartney builds audiences organically. Image credit: Stella McCartney
By Danny Parisi
BRUSSELS – While it is easy for brands to get caught up in discussions of targeting demographics and other marketing strategies, they cannot forget about the human element and the importance of being authentic.
{"ct":"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","iv":"9c4c4f1c4ff84d059234ec906fd223b8","s":"3d374b5a6a44baaa"}
Share your thoughts. Click here