Apparel and accessories
November 14, 2017
Stella McCartney builds audiences organically. Image credit: Stella McCartney
By Danny Parisi
BRUSSELS – While it is easy for brands to get caught up in discussions of targeting demographics and other marketing strategies, they cannot forget about the human element and the importance of being authentic.
{"ct":"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","iv":"f7deb58de106c079f43f08c55abb5986","s":"de918657123f9afb"}
Share your thoughts. Click here