Apparel and accessories
November 14, 2017
Stella McCartney builds audiences organically. Image credit: Stella McCartney
By Danny Parisi
BRUSSELS – While it is easy for brands to get caught up in discussions of targeting demographics and other marketing strategies, they cannot forget about the human element and the importance of being authentic.
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","iv":"525f6d7c7da0158b7976a0654e3a0fad","s":"ef557b4dba1aad22"}
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