Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Strong celebrity endorsements result in 50pc more fan purchases

January 14, 2016

Dior Secret Garden campaign image featuring Rihanna Dior Secret Garden campaign image featuring Rihanna

 

Songstress Rihanna has been named the most marketable celebrity, according to research by The NPD Group.

To read the entire article, please subscribe or