Luxury Daily
World’s leading luxury business publication
Dec. 9, 2019
  1. Brands must prepare for voice-first shopping
  2. Sustainable brands attract more consumers than luxury labels
  3. Bleu de Chanel dives deep with new campaign
  4. Students give luxury leaders food for thought via retail, experiential plans
  5. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  6. The risk in China’s huge influencer economy
  7. These common pricing mistakes destroy luxury brands
  8. Dior goes for gold with flashy J'adore campaign
  9. Lessons on driving ecommerce growth in China
  10. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
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Retail

Strong storytelling key for digital, physical spaces

May 23, 2019

Valextra Valextra opened a new pop-up in Japan. Image credit: Valextra

 

By Sarah Ramirez

NEW YORK – As more affluent consumers embrace ecommerce, luxury brands need to craft valuable experiences that exist both online and offline.

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  1. Brands must prepare for voice-first shopping
  2. Sustainable brands attract more consumers than luxury labels
  3. Bleu de Chanel dives deep with new campaign
  4. Students give luxury leaders food for thought via retail, experiential plans
  5. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  6. The risk in China’s huge influencer economy
  7. These common pricing mistakes destroy luxury brands
  8. Dior goes for gold with flashy J'adore campaign
  9. Lessons on driving ecommerce growth in China
  10. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
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