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Stuart Weitzman builds social media connectivity via video, exclusive offers

October 4, 2012

 

Footwear designer Stuart Weitzman is looking to build social media followers through a new video called “Walking After Midnight” that gives access to limited-time offers.

The video stars Petra Němcová and is directed by actor/director James Franco. The video, which is being released in four installments until the full launch at the end of the month, is supported by a hefty social media campaign involving Facebook and Twitter.

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