Columns
December 27, 2017
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing
{"ct":"S+kWj4tsy4RJ+l\/hyOQ6pFBkC5ohhtM63PRjuNl9QljoHjzb3UN1d4+4y0B0KU4IcV7KMK+8WmTbqYn3bt5lSY\/mJoZM36GJsjG1+TZIiqwvLAyxbvFGuO7iS7bL074kAXPzbExBfQGIPGIyp+Nd9ah4jApkbFTuB3xeuQ5mMc1\/Qv3\/YIDBiQ3bQG41e5r1UXr\/MceaQfLlGJCdll7ru6zuYg9gjZRtA63rIKMiq0k+Q+cplZmjM\/TD4+rZNTfiH4AHdmry6yAoGm9fUjUvJ4kezZLm\/cQ\/TcpFoAiWB7LLiE10f0R+C43QCZ70V15tRAq94N9eHLbyoNcydbnTIaoz30x8bUEm+FGQ0R0vnskiAq42JvaEXdx6GIkRFftkQegDhFlMXGLCovkLfAmNVO96ITlPaRBDhxsWeixBXlPCztzq9BM5EOdC5j8uKIaK7nilSmOgrA8L5XRWWIo47YwyxX8IXCmyT\/Mc0yHZpvvwJaSeSf+TdWBBuADTOlFrI48G7mzb8loandjFSnpUZnDegECHQoA7xzFlTSc2hXIIwBX2GUUm4npEBXUKV8CX+BRxp1rGtWwyE8Q1jpeipKDLTZDG497KZJwILZTBQn8\/O0qhMcDXW9wBRFSUkUOs+D2ovvo8tVRhw\/jXmWDu96M39lBUgmAHzDnEPKIi4po9b2Cmx58wi3JY8Rtn3DX5mTbKqmRMEMxk8jB\/J3YcBr0WFyRXJt2OzXNOxUEPOg2t6Zb4VvhsGbhDw9dsKJ9PlORb8fJJQ50UbJfyBW0fl8Zb8+uKE7mSarFZGEcvtlH4gmNalRqvjO9fAqXBJr9IuCjczo2khPnYlgnyC9\/4v9gGTLpwU8zFosHFTeIGJsiGrUiC1zbVCDOB6n8RTWBpNgpEUtXp9FUxqEoB+aFw3QPnS7YjePgT8AEZByHCGHA8iEdP9nStmyj+ZGxB1pB+f\/i5Ra8ux45ITKAvNto++vblB6PlRgoJ1PbdOeOtx6+\/tHBDkcTKfqFqYxfFw4dLo6A38KW0B3fA06BKKS6MGoB68CT0RMgFGdbQwOeqksbIHzySuQz6De2LJfdOyVOdDJXhypVbgH5JAxgOn\/y5ylpUbFhh5WQk\/0i\/E92Q0e5DVIuwDNrO\/O6uD9i5rL7SBhQfTivFcJtS+gjtt3n5T9QdOIsX9M8O3fURGd1oz0pen0blhzQIsduRGlqbDnYL1POvl4ic8Gw\/WfAezBIPhEHRK0KbjUpi5OEU9plo8jTMZK88dqLHKiBx\/gwGB7MBi9ZPThDh7rkC0Xmb+GcMn5aIGFBAT4yH3szobi4z1YFeW8hpB2F9P2gRVUmJtHbLLS+ruDnpQPNQeIe0qeV5C9xJAs0ptH8q7khi0yP7JD8pBoIFYplC+5pMGC3KpvsucfkyBwEwbQz9LC\/KMvrWvGbbxzKYdh2s9k0ChnUiMb4jeV1udzgcVZS8p5oRItdKaWodjXtpDH+pkOoMMlwiTzk\/BCPqooodAtJu2X7ywHnVCAu5KXIHjfkJKiyhCsk1Y6ywM3sKCT8SpN4tAILwM5dQLemiHKLr+npWxAXQWhi2R7V3Gf9SSjF0OUCF828EFUyeo4ZtXiC+I1HjNNpE40hv9LueW01+HpwF956Ag\/n3DtCe8s2RTbGKHHYKfvtTBvUvce2Mq1yhy3QB1NzqlUoetN2YgxJI07Qrqbu7zyOsc0ThoMSOgTNwo6s7XuWrH2iXMicGm5uFccVqQ593aHc7f+DwOpC946jX+GVUvl+jQHXXvwUnTk0RvKSTomqT77wfpvJQiUXLdY2KBvPODWZXY\/vSZvJJpZUha1MMj45gQknHZClebmzmHj8M\/FzOzuc8nKsHnLIaYXQYprzSlkSTlCAonnVVDppam24iPsTiLn2ckzPHZiw+Kh\/r2eTl5IUJ61uHL1crGOTRKT71bjy65cBhVoQMYUKTNKzKpQQNslKx\/QTMWBCdonskp\/qM+SxHfvFoeM1XTw9xEXY6pJpgAACuDAIPtjkngq0dxSEuBuY5LCgngoOqGPveNIxsxjXEDK\/bKSO76qw9tRTHuiPZtsSH8OHwnUml10a+zQ7tplTwNACoiI4KC8af1jr2LO7X0nLRUHo35aI1sJEHGMEglRwSBqkh17rilNyrRacsr\/eQvYfnYKVzHfskIWNztFs3OpxayeGwMWXKa9SXuAfOTm\/5fqYd1GTT3NFxRSgcnvlkqaZp1G6iQD5NhIeYl6v5pDl4RG6kkCvlfg28h+YUWITAVm\/PVUCQy3ODcxQxodolGgnZt45v2QHPUE3dl3+wCXRFl+fB2LVIC\/sCRSb5k7QHDDZtXf5eV95y3suTopt5t1QPRH91PK9DOnjIM2X2eQjxrBFzXtJs3D75wsSjmCmirlAIoBbT3biUNZTZ7TllvPwW+jzATGLVvk4m30QxbLtx0zDKmaFLl38FZj5KoZ09jTnPC8IT4vE8FEx0seMNVySFTJ1YKaXaTydWb8SIUwBM4\/dCS5qI\/hicb+fKnFh7wNR9DjTnc4kAD\/2\/dsMmYf\/en8xfF+oCV01XLNk5rWlorE4EbTP49Wy1Hky9X3M0MgZ\/ScROMY6OzVW3rdP92IY8pwCC73FJu1IPWIRW\/Yy6vhJ41nYNRY4KqElSJ8EVwk9fCLWk0NubTptRS\/teYOkNWsnfdI3cnHHCNXmpzh\/gsnXzNr3P29hfMnfXWwZPS7euiJnNC6PyTSEVSqHlIpEI1OqKEiOScTUaoIsFnbVtE\/sSa5AaRDu7ZDZTPByKxUuHTkMT+GKwCOp6TgT5mFnO2IjVr3oU91sUjhdvvFPPzaIfxkWL9uxosrKPkBqlEFUwkvkCwGRj7ahL35zie7KjZ+1WcZFegl1ESSeaoGXpw3S5A3rYVjttF++YOxjMG2QYPxVid9kHUPBpvj9JLJmoNr6kfpw8VLQXrlCXa8cHJznxAbdYhyA3X0dqgeab1xNL4Uz\/NrzrIRXgcSV\/YdPs3C2kHw\/kRLo1PCCXbIDrWaBWNkTXqET98xbEuU3C2NeEvisrmc19iySIgnKsKc7Mpybln+LwBLwE2TIoYClNQYnEuQ5xLm+ZcsPnask9ijyGsVuoDJGmdJD\/dhzQCq+a6+X10kxT\/9m4VnQEGqHuZIfOzq\/9\/r\/9fQvM3PGAP9tQMWk9ieEXoSdaSbzslLqQz1qbJWZZ4Wd3Aajr3otfIuDUWON\/DLhyzm8IL7+jlIpdhRJHC7icMJ7KQv2ePQl7mu+AcTUsJtzR4O9yfjPCl4x\/p4V3WUCdp7XKq7qUIjQyz0rs9nkBEc6Nneka3uYgNyapSt5nUcAflAOWX+6Weli9zWcGil4pbFpuatcmkxkC+bhWjkv0cU6H8pETgtunDmMXaQvJe2ApKZh40GaMp6FSwFNGitkwWZAcugr4Z56L6BcxMo0hnKUAffK1X186MkFN2OG\/M8Uai7Evr3sRx9\/YxfS7UpUNQw27SgGHauNlaZdkICcjCqw2Up\/3ftbr0StilR4jjABt5FNqJH+O6ctq1LjWFQ2C8QJeJ+NRSOnhJT4EkSyQvF0S5Akgw09slZfrYa0VI8rIYV9hHduhyrQpamfAr336rbDWqIhZHTpf+vgCcGDLEk\/OADCBW\/lrdImieME\/\/KRqsvx0aSisptBOzZWTTYYhYmQzh1NC4aW1pPfER43BrOmrYEdVK\/BKCZQw+UIXafP7TRuWLHa7exkn4jbPh63tzWbBU0AuEt3bKx0e8gzKDqnjsxg9yHhSobIsXuoIKbtCFotSXFL3Fc0ztDyrBaHz3tC6KeTNVle6VHfENMlE1BiKvBxuzDcNOM3W4telSrJ\/P9TB7ymGxHNyvgED4HFOJEWfbQf5fikCXi3xy62Wzy6ahQcPpwEo+biRh0u4TksWY7LIawbH005eISUUr\/\/o2hNEdSzm\/KL65goit\/znGXjtTDeC6sfDGgKPQ\/hWdC42zjcPeGsTMCM7E\/REg\/gaKkjOZUAE\/EvtazCJ3OCvqp\/isjMY79E9bzeM+PRe7owQ9qPoaQmug8M0+iDnKtyXZKmJrsU0scILutgN4kLgDBX7NufHPNc6\/LDIyE0T6wtnkK\/EXuVa6tYIVBmlk0+7v6Klqv9zEj3bquk7vlaAXUXYPr7KWZISxT0iZ8qE6D+XLCGI2ORGnQ60GLPFCfIy3B4BlVWK7bJdAa15ZFZyqz5ISgO9cw9Wqm7h9oOfHWIRcHSGUU7YYkr2S\/5CbSqksVfTsnfJ5KUbWTLHIz1uKiHP\/WykCBolMbfOkxYHEOx9C7D0jLk5rKs16PMPvigbAmDAVa05\/xbgofCqebH7\/owAM38JxiyeHm0B3Xf5OKPmH2idNQVEUPFZ5Kulv\/acOh2D3YsQ29jL\/ic2jERzWLxYuh8w7u5S0AEWJgteB8nLxSurJfOo5gDLKk\/CkCQ\/yjt2LujZHvjxyPafRdBB2Ex5mr940Gzvjl\/vBH7y7S1xVzz0dxLyJThj4lj7yZErEVV4BmB1i09lHlo0h07NR4IQJH\/aqtLbWeTFKTZTo9NB7F8R3HuZ90RFjRkwiPGPTwsYCvEnVmoakWIf5FSqL1cz3mu2ihCkfffQgkPXRVyjbgt53cdyNXZ2daa3zAMKcsG5Sqa8RBuSdnyTNxdx2rMfyFF13tGJe9HD\/KlO\/GgZ3BfNG2iNB4LIECzRQLxpH0sbh6jUvWy0gACcdXMCP6Ty+BO8eSrgdNTgmuGzgkntfsqm1zIqNt2b8xLWZnYkWp7+nGxSAD0pHJZyAWIA6DI6rdgZhXtU2apWjg5OUqxmMwMBp0ezhiuH55kDfz6C+uXTz\/HhUzQAleNWh8LiraheyNS3aro9btNpEhJxMNZfv6M\/PQGq5gWDW9h8aP4wDfYAgheZZC2bun7gmJez8116B4GED8+4v+kvY9n77\/nY+HyAyVGjD+MdjoroebfX20Ooy9tbl41BSauuFECN+vkCUShLKGZc1q\/TQkJCSSYLEQNCjc7wIFMpyEaWRYRbdw05RYouLxYLu1kNMw6YzZLq1XaoEyRzfijyGGCnT6lGrvEksDiU5IVPScnoyPf69FfqMtlz0qIYrdiNBQuQFxc2RkcIohjx+keP2Mp0ClxbPlwntitiIoRhMpCffqhRUO809ePc3HYKAKCiCLRjQg9rlefHfdB5zxps2I14TLx+3b4bhJfPwkiBPkYhutxTk0ZMe0jtUX7K2zrqnY+8Sr4O6dznnlCnXkypNdarv+0dVay1kVcROcdcITbU++\/LJhaPjg1bOQPt2tIvjcxh4HCyU4IffTZ9ajwMcZ3IYxCUfF1FBp9fRgCJXNsiZm\/DoRI9IV6geKbut+HOY7kIQ92w\/bx+Qd88oQN+3193Ki6OqJwG7+uDyOauFO\/\/7nDvrsKbqYiKm2w3fLEStuLlV8jj+wXQnSCbbJTjheusug83WAHtADia9dfTIESe4EYWHm\/GVKUEBf5y72ytb64Giph0PvE3WZ2vLk04lKuhkPotz0mNXCLh\/I4F163+UBJpvri1TmFU5\/+IZfeY6kS28MaXKI9ZC7\/AmKpyOz1WZW+BpLEOrpuVfV0uQXxl0iXlha6MS3o9wA7TI+b4kLzCrrWK2coO28Rh4yXxIv79NqzbdKoFpn9lyClHY2Xq6KKN7H\/DUuLPQ6CEt26Wr2wYv+mykiySGpbChSjFdeCJLM1Z1lsmzlhkbwv3d9SgYCcdcNDrlyOaZM1M86DC1GYRQ0oYLgTIb6GZKkT\/4yGkDFpoKYv1Ec7JI2rOnotPPqB4hHffXamlZAUWNjxnX6zIprVBVa8UrvWC63w2D3hFRXuor89Qd5zT3kGMdIyGuthiD83s9QPMt2SLFqtRNVKr7CSVdSKBBiMSzUlkqRDeA37Q3MWx0Nf8MgpplwozUi0mm1J02EU3d4ZihNzpuQ9i7b70wLJtoEjtEQI2mCNWO0Y5Qd+1F9nBzVdFan9upMKBhmvpWHa1ajorXkFhpwSdg5wM4nkIrTbjuS\/p\/XIjaEpEoTNm73iKyArZWw3yPBpcDo0Esbr9pjO5MWo9TRdr1h90xXPYkds6ZKr1HkrfHra8xeq8zYBE65waoOtuznBdGL0VSXS2CW5TgEY7UzJcmKPTekZ6mPZlGGZ6HEOzAbbaOeaAuZsZc0lzAhhsCQeTfsEj7qM4ThqaViYU3Qxv6HWtgELywXExaOAyhb7lhAUaSsySOSod2WBvmWsQCAoTM+aJAuuynBHe7iRSeTdEHyjibTCWeYNSC2CoVrfQq\/ANuuv7t336JGwr6agXlue7EnC\/DK+iIf3qQZpquplYlhahnNLvu6ap7Y8f\/0unlQw1Lb7z2GdJxLLNoFhsyj+lc3TDbnrSZkXeU5pFq9rJNzxWV0zZz1Yq7+P+0PmDFAPl3bV67vh3Vl91474YSSthXsfMm93mtsImCThFHNcROFMvlFLpStNSoPrGUWTjvZ7pKt90B8oouy5rI\/vyptG3SB6dKggKNoQykr7dHZP6C61B6GZyCx3sMkLYlABKWRM2a6C5aizX5BvyAXaQRny8beRo5\/dTwYs1Bo9QmXeZzjma7\/MUI4dgsMUk0t9QKy0LJvHA3WGdPdbV8+3kt3l\/e7DodyYmkWmHgqqZ5eqtr7EhRNAvxZZ64S5QLhw7A2sCX8\/U1+WoMz4DLJ5X+uVDiCx37i72ozNt09V54Ak2G37z63d+GV5RVwOK9BA714LRKWjtp0rT3YvU2mklFff43C2ygM8QNG+NBC7DPkCY9ZX1gT+4NNVs25r8KZO1x3ivH1t2oW\/yKAk5HrE4evESbESZZKyaK9uurvNHeVwzbYwgjdqW8RLuo8PXJmmRAJdzUqz8LRzbRSXiTUCdp+h4utR43kEGzOqkqAEfzFRBQBNyxSqHo7Mf96mhNjZ\/0MymapkEG7wd1yZH\/fPVmo5SRG9JA4hhAIh7jHWVAya0UzPnczy7\/RABwUZRTSJfuZgFY\/tV\/CXodwRjS5P\/xlkJa5l0tVM+miilBF19AAbwpy0l5QNXIs7qbz0lardrjNj28GZCcTj0+eVIA\/C2hnii5A4+M8RhrSfcKZ4oNgpdyg82\/UMeVC8UEnRxc79hEfLuouKmawjtz15diWgNr2GzcrUjKoZlHvAJKk\/\/6Ot95yY5Od14dmi9DwmM1+kXCmzh\/DagYx7\/JqxBhcVXUqFD8LEOqh5Rm4SGU30vbigtOmkKCrIaC6uVSAB986D5WYqDpYvv4hqr\/7No3ISw3BQA694fcoFt4YXJwDkXC+abN79OGgIEGIDqCewQ9YKjs5IhkfyKmwOiym+RAHYB7sbxGCTE5eMVJ7Fr9xwLhQIqKlZmY4DRUby2DjXQJ630Z7depv0QJTIUbaaO62NOxZn6fzeYLn\/SCZxe1qdN0NUwfCngRD1dafHUM56q4CbMcUr+sgmB77EQVd6BEb6z+Fbgd2a9upq3Tg6dGCvPsYVe85ENYRYBDROb2Vz\/iFI9skY0emr4U\/JWBqqDfXl+6puJ9XMX1GE8Lrhaer2\/tzUOsJ8tvMO6PUUCr6KHR3tcOuxLJTFbs2UQTKmIBU\/PMUMztw\/2eghqkBq58kIR\/PH6LNBj7NNjVn8OB9iU\/6scRRQZitdAkccKu7PiH44wIlZPRtQDlLfZ2R2QDUMNgohlbtXGV7bhY506bOlUblxfiXdSJgq7AVq4W9qu6A96I7913pxN3gTyzbGhLR5XzFzvPTaEifbsn5KMUlghKSxK1nsCIGB\/KmkowXx+oOKq4ioipqCvrtWMKDQ3ihYd+TU9UPnsIiGlp71TmGwFnsSJByGX1yj2ZpWJw5ksKIXrxpoCvxjzeMGSeiy2pGDuIIjNCBz9689RgqS0iIXJei7VmHcAvPxAvNfaEB8R84MMaJ6JQKx+9Xf89+lGeDe7t+w6DeKlrwIt7fNQ9LPw314G32kKFbh5AyCdaiziBceag\/qNZ3wRP89ByID0hmOIuLKnGTqqQiqpLaa130B87XGj3vVq1nqg9dXN4ut8vcNt\/tYFO8hLWgLA0OeqsiSU9UsmOSRjV70rmH3PipuZHDjqV5BHEohq0xsCdAlPZOpM2RFKRbVja+AitxHdHo+u2ehzVHinpSoFooOW1\/WzTTZmIZ5KNM4BRhKXLkU3azVRFp+Ejz9ATrGirQgpRH\/1YMW9LTg=","iv":"c170d5b635c3419af27c883cbd4805fa","s":"7eb237283cabab31"}
Share your thoughts. Click here