Research
August 28, 2012
By Rachel Lamb
A new report from Forrester Research details the emergence of three new customer groups including the super buyer – shoppers who may be the most useful to marketers since they have high income and are likely to impulse shop.
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","iv":"44852469f3116c95bac077e739e77a11","s":"be4eb13cd8dd1676"}
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