Research
August 28, 2012
By Rachel Lamb
A new report from Forrester Research details the emergence of three new customer groups including the super buyer – shoppers who may be the most useful to marketers since they have high income and are likely to impulse shop.
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","iv":"d2f74fa24cc8245d64d85e6d35a138f0","s":"7c55aefff2467948"}
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