- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"158bba4f23d415190892b5fa7bbb3e74","s":"f3a76d334c52e211"}