Retail
December 28, 2021
Sales associates can make or break the retail experience. Image credit: Neiman Marcus
By Nora Howe
Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.
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WNaRZkJGexoHRkl\/xQXt9J67yf2xIIuwRQ09T44QPVXah4Urv1iFVfq1sY8QSO68g3Urr6yQX9wj6M8rjnHWnwCypgYDw7cZaXgqr18q7iUPrD2TpOQtj9PcYSjYNd7dWAcyc1noSw5TRTHCO8UdKlIoHVmPdhLxCfgln8Ke5O6Eck16R6AU+6JhmRztKlIJt63HgMlLhjawHHGBhUy0l\/0xGSfXHiR0ezrpe098lUjsA7ApFd2+1c5cvUZY97WbTxwBX+qikH+OK2gYCXXFnMIwEUfuIGf8gJtx84WvV81v9lxTrLSprDPxWeZYVpWWi9epwBa1IorjYW+PABCphw7N3Gs5f1I\/d9HNdB6\/YziD9mLcneROJmmrrRD2o7A+YODCmY\/vTpSPbnIiGeh8fnx+7r3m8UQAhII6qyV612Sp8uwvrwdziNCoOkvccQ3JLbsy1Fjyb4++J3T20fMWa67joMlTBZk\/4jVyCInUUDCUB\/AmiQuw4UdVYnJQW9FWbZZCbyo7NE86MD0TD4oUI00xidLXar590LMMn33Se0WxyHwv5VnOjf4PP4MxBPCOJi3+YnV\/nDH1qZCW6qc+s+2Pj4Nq2Ha3Nssv\/1JQVBvDwnGfqzzI5Kn0gHNowq5Jn\/lcpqjp3Qw0WzHefhlGDlcprgnm6TACcg0dJDOUdbaTIIO3jgwB0a9aejj9\/X+z0q262buFM4TQ3ZBtbU\/ruwpqV8M9ItzlBoxIY8\/scB\/cO0E6Ikufz0wQ4b8T7NKrZUjyfAgkYdOBqRKheE4a+c0C7Y8pyK7FzSc8mv8KO0nY7Hzwn1o0m22ZwQIADY43RrKesE6UQr+VCFxTuWBW2oQw4tF0K\/Maiy7VECA9v8EkgA1bCrOqbyY6qTtN8SMp2czc8ApKSxset511i4byb4KXfC++ZweuWYmQjhjcHcj6qfFHxY9tFgIzHpLuWWaHam7OcT9qxUlUpVtaXyyMFEkTAYcgZzHkAex6ZPCmpQoJ2vEVCihbajQGfYi\/FGQjeZbPABQ+MtTnSNuHyMfuYAV7w0ftBKuw1nJzl3\/XTQ0Sf2tKHYKk7SBZEAfeYZllVhpXWXOA4A0m7f7MzLZQyCB44l0f\/mNYlQ\/dk28G2ZuY3StFHg1N9LXzHjUqjZQDKM4SWGam5eOVycCNjt3GRykTapp6p8Vmg2dL1ctw6aF1kRb+jhRUUknSYWN8O6LyJloDh0E7hPMQyV0QfDNs\/AMO0mXf8lrKTO9Gzq1HP9uwzhWic8zIx2FPnpgbWgSUqr\/ycg9YJ4\/j96XLJ044MXOhqPpIrkXmOl89Ixoce0QO8zu0OJfpjxDEEwM90Gfo5uMs+wWNzSox7NJItk5+D1QT7jxdPopLwc4ahU\/vB29\/iOhi7Egu2mHj3m0IqGK9d9k78T0XT014ssbnQ7Zl\/3njpZDyJqaK7iX7qhq\/DMKmKtj+eu5zfICyF3OOwn0uJtr58adR806QybhkjfEYH9qpxQ3J4HOO+fUUQkJjZTLvHPYJJjLILbIlpNaAUujDNVNebYLZjxMXZJxwna8n0j2bHiia1QRcisw1Ry15fbbV\/9AzHAAu2aI2WqGcuf2cCgORdM2Bbjn7hDaCTI3Y\/fgHWRGnZahITATBMX0OSvosIXXPs5k3z7VDgDPMaTEuTUa2iezPNWfy2RHpUuUugENR\/E+g46Y6iXeSBHb\/oDuEwIhf5KVRmffTAOBR5b+QELKKdjijwm1JOuOjaYbxhOsTcPqsZlzyyLDEOz+em7tpxfMmEayLPD0ejapIkRggqPJ1v35","iv":"50cc6d2d0e0c51acc186a305ae8ebecb","s":"dfd49d1624272c7e"}
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