Retail
December 28, 2021
Sales associates can make or break the retail experience. Image credit: Neiman Marcus
By Nora Howe
Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.
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Hi7FFPStnFKK3y6vmS8DChq4IbxNLTAe2IBLGAL1nFJK3V7ao+Om0ow2SU1vXaB\/wCp2d1tnbsgkMGIr1lGmr2GTvKhEqfQKcN63iDoxqKGfNfnJL0H5tDjly6un755Y31hAstkMlldbNvb7yoMUqnoHGntLT4HThXqTE7\/6mfGCjOu+AWH1+zJ9FJZKPs\/+HGCe0rWuJfQDo8NXaazArFvf8B5WfgMzZOuIRGCZmWcvEkpM551IWgeUH1MwvKErPDgRf738\/elX+Y9kz7pf+6n3G86dG+U0gafPtkd8fFcUSFWx4\/eiyn\/AbJyBf1JcfTdl09WFe0V2sbhFEzxBiAKD1SQv3KmY6t002gu0HpL9zzr2mFQbcinwm\/sB2+GRtuqNprTQ8N9NI9zmNQDxB0wU1OwX\/Tg4hc\/3L3PXybR86ZsJO99Xy23qACLQPbR7QOnWRB\/gQR74ImvncKqgqHXpcqka3c6BPJvimCSNLr4c2H6EpHhYvf40w6yqqPG+g5MvGvkdkSh9W+fKPnF4ZkaHDWin\/sZe++x3vaU4NreBx0AhuFFan5TLDVgZWmzSDMfZ5xbZwZ1FDxUFc2V2OJI\/29VpSM+lS57D8ceyi8NOvvvcsE5Tkbqv3ksV\/cmtiHdhTI\/pFIuo2YUF+5w+izajlpTK8s0kKZI6bVQpx6cju61YRPi\/2z04nDeLsM7F8DB4rmleDkbpQxTvUwQKieVwGMzqrnW3ikCeo8fUwKwp0vKdYe9qUF8gTvpTOSzhPFWDUTW5oWk\/PfGrdcRseCM1oOmmvEacESWNGSLITR+HoYNS44I\/S63AaqrQgyhBxzaMMX9H0HKLw1tKNpvzVOcAtZpTYIOSg7ZaNrkdIkrpMLdSCIp2N5GPxIdRogSF1rqvysAeR6VCjQ+KN+aegxu4JZKzosXF8rxij7f6uhPITvBt0aHvPsTjtOnFXFe4y\/TYXRxDF34arG2HcG27jMxKKiBdbmlPWMDSohwDyS7TIuTtB\/5PfG8SPX+IjtgHtxueqVEgWWq4qDs\/Ah7lpUZGjDNtxKs3v6CSpuYy1OsZw1zjHEb1QD8JzugfNHuBV+KaWL\/SHSuAhyg1IKpxVKxhD6K+gyfbX23VxlK6HcWXockPIFRMcFsMbji4qEhdIZbTMICg9oqcztijfm54HZvNgDMOncALgDuK5QYLnfUnpUWHvwYJ72WP\/KBCZPbjK2TH5SHZG+MaZSlAt1esNAA74icx8T6bAXZkUH6bOoDMWWqmkKQ4fmAdg0j5OYrADec6d3qTyrlQvhNP2jZAk0vXvJ5Be0o\/9lLMurp5o5RUQvB65iyruR+PawuqbbbWpuFjJeWlQldRVFKa4DX8bYpLUxSSNG9r8SVcOdHVMFjy4G2sZJp5t3JSJfGB6ZDDZo8vFGObS5icNm6A\/ljfvYWX9nHkWZFGktRYiOi5ZUm9um8FRZsKUx\/9iYcoOwzLQGV7dJwkPug2E4MNGZHFN1zl+q1DmQRsG4bSL6IDrTBanHjQqw684XeLCEgjJ3r8CPpRYItOarVAjhQJNkgu1S6YWqJCeDeFPyo\/adfeYQ5z9RF5Uye\/lertnoZDMiniu3PagsmF3H\/ITSCTi4opLg2lgHpoy3kjUMXzOLiQb\/MACezWAa0stGV6GjyVau\/nc3Pu68bMYrImDKFXTnqgXTa1qdfZwJr+vegb2WLi3YC8E9qSxHLh34QkGuumVbWAgTDhmLYyodwp\/UpH2BZq89x87bbb5RqTD7\/pHM2tT3ftP8TeO8TKcoQ1i8x9dkgiQ6E85BH6ne\/o4U2uqcR","iv":"6dd7e88fb02c1c9afff51b76f0cdd2bc","s":"15e139b4998bab88"}
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