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Retail

Superheroes of the holidays: sales associates

December 28, 2021

Sales associates can make or break the retail experience. Image credit: Neiman Marcus

 

By Nora Howe

Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.

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  1. Moschino allows consumers to shop the runway during live-stream
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  3. Kering, in transparency move, goes for 100pc traceable organic cotton
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  9. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  10. Cartier pushes collections via snow-themed mail catalog
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