Retail
December 28, 2021
Sales associates can make or break the retail experience. Image credit: Neiman Marcus
By Nora Howe
Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.
{"ct":"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","iv":"d58713c8482584ed6661ae171ed009a8","s":"4787ec89358fe701"}
Share your thoughts. Click here