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Dec. 18, 2025
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Retail

Superheroes of the holidays: sales associates

December 28, 2021

Sales associates can make or break the retail experience. Image credit: Neiman Marcus

 

By Nora Howe

Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.

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