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Feb. 28, 2026
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Marketing

Sustainability, wellness driving social conversations in 2018

December 12, 2018

Wellness is one of the top trends across categories today. Image courtesy of Mandarin Oriental Hotel Group

 

By Sarah Jones

Consumers’ shared desire to incorporate healthfulness and eco-friendliness into their lives is evidenced in the topics they talk about on social media, with subjects such as clean beauty and freeganism rising in popularity this past year.

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