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May 27, 2019
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Marketing

Sustainability, wellness driving social conversations in 2018

December 12, 2018

Wellness is one of the top trends across categories today. Image courtesy of Mandarin Oriental Hotel Group

 

By Sarah Jones

Consumers’ shared desire to incorporate healthfulness and eco-friendliness into their lives is evidenced in the topics they talk about on social media, with subjects such as clean beauty and freeganism rising in popularity this past year.

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  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Burberry brings Monogram collection to Saks with takeover
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Luxury Women to Watch 2016
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  9. Beacons will conquer travel marketing in 2015 despite privacy concerns
  10. Galeries Lafayette creates in-store trip planner to ease shopping
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