Marketing
December 12, 2018
Wellness is one of the top trends across categories today. Image courtesy of Mandarin Oriental Hotel Group
By Sarah Jones
Consumers’ shared desire to incorporate healthfulness and eco-friendliness into their lives is evidenced in the topics they talk about on social media, with subjects such as clean beauty and freeganism rising in popularity this past year.
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","iv":"5d20a5380891bd6ceddb10d84259d467","s":"a8cd0b134983eafc"}
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