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Jewelry

Swarovski marks 125 years with anniversary collection to attract millennials

February 24, 2020

Swarovski watch, part of the 125th Anniversary Collection. Courtesy of Swarovski Swarovski watch, part of the 125th Anniversary Collection. Image courtesy of Swarovski

 

By Dianna Dilworth

Swarovski, known for its cut crystals, gemstones and jewelry, is turning 125 this year. To celebrate this milestone, the company has unveiled an anniversary collection in a move to position its heritage and attract affluent consumers to revisit the brand.

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