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Jewelry

Swarovski marks 125 years with anniversary collection to attract millennials

February 24, 2020

Swarovski watch, part of the 125th Anniversary Collection. Courtesy of Swarovski Swarovski watch, part of the 125th Anniversary Collection. Image courtesy of Swarovski

 

By Dianna Dilworth

Swarovski, known for its cut crystals, gemstones and jewelry, is turning 125 this year. To celebrate this milestone, the company has unveiled an anniversary collection in a move to position its heritage and attract affluent consumers to revisit the brand.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Lancôme seeds longevity-focused skincare with 20th Century Studios
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Subscribe now: $12 for 12 weeks
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