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Multichannel

Swarovski chooses Sixties prom theme for Spring/Summer 2012 collection

November 4, 2011

 

By Rachel Lamb

Precision-cut crystal manufacturer Swarovski has chosen a 1962 prom theme, "Swing, Sing & Shine," for its Spring/Summer 2012 collection and will execute a multichannel marketing strategy in the next few months.

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  1. Dolce & Gabbana reworks Ray-Ban Aviator
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  3. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  4. Porsche plots ’leaner’ future as full-year sales slide
  5. Luxury brands are now limited in naming capacity
  6. A new vocabulary for luxury: The nine archetypes defining its future
  7. Bottega Veneta chooses online video to market first fragrance
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Balenciaga deploys new art series
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