Luxury Daily
  • Email
  • Print
  • Reprints


Swarovski debuts first fragrance with Facebook, email push

April 14, 2011


Feel the auraPrecision-cut crystal glass-maker Swarovski is introducing its first fragrance via email and social media marketing in hopes of driving sales of the perfume via these initiatives.

Swarovski has released its “Aura” fragrance via a dedicated section of its Facebook page. The Swarovski Aura email newsletter has click-through capability that directs consumers to the Aura by Swarovski Web site at

To read the entire article, please subscribe or