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Out of home

Bloomingdale’s measures out-of-home ad performance with MMS and QR codes

April 14, 2011

 

By Rachel Lamb

bloomingdales-scarf-185Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.

Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.

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  1. Lamborghini marks 60 years since debut of first manufactured model
  2. Porsche launches joint venture dedicated to advanced data analysis
  3. Day's wrap: LVMH, Burberry, Lamborghini and Glion Institute
  4. China to take largest global tourism market title by 2032: Accor, McKinsey
  5. Alaïa lends couture expertise to costume execution
  6. Balenciaga: A practice in emotional avoidance behavior
  7. Stella McCartney debuts world-first garment made from innovative reflective material
  8. Jaguar Land Rover celebrates 75 years with help from LEGO
  9. Inspirato pick former Twitter exec for CFO post
  10. Belmond gets glamorous with commemorative Orient Express trip
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