Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"ee1c3c1c7566817036ac160cd2f9d8cc","s":"815dad94fe8fcb5f"}