Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"a2b212fb0fbca6f3e6233aa039a62b3c","s":"2d533840e7ef2b9f"}