Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"2c4a263004e7f86e5da46c68037237aa","s":"e255b60159820227"}