Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"ce1e2e980f2447640a0e8445f4add1dc","s":"d3c5ae07135e2b1a"}