Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"1ad9d1db60358914c3c46e998cf02a9d","s":"ffcf670e73179eec"}