Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"efc611b245c686c0e3b7075ce7290616","s":"7ef6d689a43ea5c7"}