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Swarovski fetes 1M Facebook fans via Instagram competition

January 23, 2013

 

By Tricia Carr

Precision-cut crystal marker Swarovski tapped consumers’ interest in image-sharing mobile application Instagram by hosting a contest to mark its 1 millionth Facebook fan that was a one-week sponsorship of digital image competition platform InstaDerby.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. WatchBox looks for growth in editorial integration
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Exclusive Resorts purchases Inspirato for $59M
  8. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  9. Dior, Rizzoli to release book on Lady Art project
  10. Savannah College of Art and Design debuts SCAD LUXE research center
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