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Swarovski fetes 1M Facebook fans via Instagram competition

January 23, 2013

 

By Tricia Carr

Precision-cut crystal marker Swarovski tapped consumers’ interest in image-sharing mobile application Instagram by hosting a contest to mark its 1 millionth Facebook fan that was a one-week sponsorship of digital image competition platform InstaDerby.

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  1. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
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  3. Fairmont Hotels & Resorts expands ‘Special Happens…’ series
  4. The RealReal combats AI fakes in ‘I Am Real’
  5. L’Oréal Group finalizes $4.6B deal for Kering Beauté
  6. Rolls-Royce pairs bespoke commissions, invite-only experiences
  7. Launching ‘The NYC Edit,’ eBay takes advice from fashion’s inner circle
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  9. Margot Robbie recreates pop culture moment in Chanel 25 campaign
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