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June 11, 2025
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Internet

Swarovski positions sunglasses in user-created video, contest

May 17, 2012

 

By Tricia Carr

Swarovski is asking Facebook fans to make videos of themselves dancing in virtual Swarovski sunglasses via an application on its Timeline for the chance to win eyewear from the brand's new collection.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  3. Is the sea of sameness killing luxury?
  4. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  5. Kering Eyewear acquires Italian manufacturer Lenti
  6. L’Oréal hosts inaugural Longevity event in Paris
  7. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  8. Rebag links with Luxury Stores at Amazon
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