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April 23, 2026
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  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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Internet

Swarovski positions sunglasses in user-created video, contest

May 17, 2012

 

By Tricia Carr

Swarovski is asking Facebook fans to make videos of themselves dancing in virtual Swarovski sunglasses via an application on its Timeline for the chance to win eyewear from the brand's new collection.

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  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. McLaren hires Ford’s Kemal Curic as chief design officer
  3. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  4. Coty’s net-zero plan gains SBTi approval
  5. Luxury brands are now limited in naming capacity
  6. Can luxury brands balance AI use with heritage and sustainability goals?
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. A new vocabulary for luxury: The nine archetypes defining its future
  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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