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Watches and jewelry

Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal

February 14, 2020

Audemars Piguet sees potential for increased ecommerce sales via the Net-A-Porter relationship. Image credit: Net-A-Porter Audemars Piguet sees potential for increased ecommerce sales via the Net-A-Porter relationship. Image credit: Net-A-Porter

 

By Luxury Daily News Service

Swiss watch brand Audemars Piguet has partnered with Richemont’s Net-A-Porter to sell its watches for the first time via a multibrand online-only retailer.

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  1. Day's wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada
  2. Register now: Women in Luxury conference New York April 15
  3. Best speaker lineup ever for Women in Luxury conference New York April 15
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Ferragamo taps creative style icons for new Viva shoe campaign
  6. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  7. Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility
  8. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  9. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  10. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
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