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Mobile

Swiss watchmaker Jaeger-LeCoultre engages 100K consumers via mobile

December 3, 2009

 

By Giselle Tsirulnik

swiss1Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.

The Jaeger-LeCoultre application is ranked amongst the most downloaded free branded applications. What is most surprising is the application is over 10 megabites, which could have been a handicap since it only allows downloading through a Wi-Fi connection on the iPhone or through iTunes.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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  8. Buccellati brings retrospective show to Shanghai
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  10. A. Lange & Söhne opens doors to London flagship
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