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Mobile

Swiss watchmaker Jaeger-LeCoultre engages 100K consumers via mobile

December 3, 2009

 

By Giselle Tsirulnik

swiss1Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.

The Jaeger-LeCoultre application is ranked amongst the most downloaded free branded applications. What is most surprising is the application is over 10 megabites, which could have been a handicap since it only allows downloading through a Wi-Fi connection on the iPhone or through iTunes.

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