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June 18, 2019
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Mobile

Tag Heuer releases first Swiss luxury smartphone to advertise branded mobile content

July 29, 2011

The Link phone uses the Tag Heuer case design

 

By Kayla Hutzler

Swiss watchmaker Tag Heuer linked itself to mobile with a smartphone customized with branded content and made with the same materials as its timepieces.

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  1. Brands fail to consistently improve customer experiences: Forrester
  2. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  3. Prime London real estate dominated by Chinese, US buyers
  4. Day's wrap: Chanel, Sotheby's, Bottega Veneta, Pat McGrath Labs, Secoo and DFS
  5. Porsche pushes consumers to disconnect through driving
  6. Secoo hires former LVMH marketing exec
  7. Transcript of Luxury Daily auto webinar: Expect more disruption as outlook challenges
  8. Bulgari incorporates Italian movie motifs into latest collection
  9. Tech-augmented hospitality offers more seamless, relevant experiences
  10. Kering names Bartolomeo Rongone CEO of Bottega Veneta
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Brands fail to consistently improve customer experiences: Forrester
Porsche pushes consumers to disconnect through driving
Prime London real estate dominated by Chinese, US buyers